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WorksheetsKFC hint
Total questions: 10
Worksheet time: 5mins
WHAT IS A BRAND?
companie
logo
is the unique name, symbol, or design that identifies a product.
a product that has a certain design that makes consumers want to buy a product.
What is a brand image?
is the unique and memorable quality of a brand
the best part of the brand
The reason consumers buy the product
Obama
What are manufacturer brands also called?
National brands
Retailers
Producer brand
Answer 1 and 3
What are private brands also called?
Retailers
Wholesalers
Store brands
Non dealer brands
What is Co-Branding?
strategy combines one or more brands to increase customer loyalty and sales
strategy combines no brands to increase customer happiness and Profit
A company working on different products
What is mixed branding?
Two brands working together
A strategy occurs when a business creates multiple brand names
A starting company creating a brand based off another
When 2 brands work together for profit
Whats a example of a trade character
Apple
Fortnite background
Samsung LG symbol
Colonel Sanders
What is trademark?
Companies Lawyer
Legal protection of the words or symbols for use by a company
Protection used to be the only company to sell a certain good or service
Legal protection over food recipes
What is the first stage of product life style
Growth
Beginning
Introduction
Maturity
When do sales will peak and profits will begin to decline?
Maturity
Introduction
Growth
Decline
