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IKEA

Total questions: 13

Worksheet time: 3mins

Name
Class
Date
1.

When did IKEA begin?

a)

1933

b)

1943

c)

1953

d)

1963

2.

Why did flat-packaging develop?

a)

A heavy object fell on an assembled chair and the founder was inspired to make packaging less obtrusive

b)

The legs of a table were removed for easier and safer transit in a car

c)

Flat-packaging has always been a part of IKEA - it was part of the business since the beginning

d)

The only cardboard boxes made in Sweden during the mid 20th century were relatively flat

3.

How many countries is IKEA in today?

a)

10

b)

52

c)

53

d)

134

4.

What has IKEA been focusing on recently?

a)

Sustainable forestry

b)

Renewable food containers

c)

Wasting less

d)

Choosing recyclable and recycled materials

e)

All of the above

5.

How much lumber did IKEA use in 2014?

a)

10.1 billion cubic feet

b)

13.56 million cubic feet

c)

50,000 cubic feet

d)

13.56 billion cubic feet

6.

Product life cycles have gotten quicker since 2002

a)

True

b)

False

7.

What type of position does IKEA hold in industry?

a)

Low cost, low volume

b)

Low cost, high volume

c)

High cost, low volume

d)

High cost, high volume

8.

What is an environmental "offset"?

a)

Production that results in a negative impact (offset) on the environment

b)

When the environment becomes upset

c)

Production that results in a positive impact (offset) on the environment

d)

Compensating for a negative effect on the environment by matching the negative effect with a positive effect

9.

Which of these is not part of the product life cycle?

a)

Growth

b)

Completion

c)

Maturity

d)

Introduction

10.

When did the first IKEA restaurant open?

a)

1885

b)

1943

c)

1960

d)

1985

11.

What is not a threat for IKEA?

a)

Fast competition

b)

Possible lawsuits

c)

Affordability

d)

Increase in cash

12.

What is a recommendation for IKEA

a)

Close all restaurants

b)

Consider production of higher quality products

c)

Minimize spending on sustainability efforts

d)

Slow down on international growth

13.

What is IKEA's greatest competitive advantage?

a)

It's Swedish heritage

b)

High quality furniture

c)

Affordable prices

d)

Limited product selection