Feelings accentuated by experiencing love, hate, fear, etc.

The power of the mind to think and form judgements logically; used to appeal to the rationality of an audience.

Words charged with an underlying meaning or implication, used to produce emotion in an audience.

The repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.

The representation of something as greater than actually is the case, used to grab the attention of the audience and emphasize certain points.

Words that take the place of nouns, used to create a sense of unity with an audience or distance from a common enemy.

Facts or information that indicates whether a view is true or valid, used to give weight to an argument or belief.

Statements which are voiced as questions but not expected to be answered; used to imply certain answers and draw audiences to certain conclusions.

When a speaker/writer addresses an opposing view or or speaker and attacks their argument or character.

“Did you really think there wouldn’t be a question like this?”

Short personal stories used to connect with the audience and add evidence or credibility to an argument.

When groups of 3 adjectives or phrases are used to make ideas memorable.

Descriptive words used to add emphasis and create an emotional response.

The inference that a claim is true for most people or a majority, used to speak to prevailing beliefs or prejudices of an audience.

The reoccurrence of certain words or phrases, used to emphasize certain ideas and make them more memorable.

When an idea is presented as fact without full explanation or evidence; used to make claims sound factual.

The ideas or feelings that a certain word invokes, used to create certain emotional responses in an audience.

Special words or expressions used by a profession or certain group; used to signal expertise and establish credibility.

The presentation of only one side of an issue or viewpoint, used to subjectively influence an audience.

Used to create imagery and express things non-literally; can make an idea more emotive, vivid, and convincing.