White space running vertically between two columns (or pages) of text. One pica wide

Large capital letter set into the opening a story for visual effect.

Placed at the top of the first page. Contains the name of the paper, issue & volume number, along with the contact information for the school.

AKA cutline, provides information about a photo or piece of artwork.

Can be primary or secondary. Attracts attention with visual presentation of words that tell what the story is about.

The writer's name and possibly position on staff with contact info.

Usually placed below a photo or at the end of a cutline.

A photo that's been edited on all sides

A white headline set on a dark background

AKA Alt Copy. Maps, diagrams, pie charts, timelines.

Used when a story cannot fit all on one page. This tells the reader what page the story continues on

At least twice the size of any other element on a page.

AKA breakout, popout, pullout. Pulled from the story and given graphic emphasis.

What stories are flowed into. Vertical