The Lincoln division of Ford Motor Company, the cereal division produced by Kellogg's or the clothing department at Walmart?

A specific model, brand, or size of a product within a product line.

What refers to the number of different product lines a business manufactures or sell?

How deep is the soccer line?

An alteration in in a company's existing product.

A computer-developed design to help with product layout on the shelves.

A model of a new product, usually made before the product is manufactured.

The stages a product goes through.

During the ____ stage sales falls. profit reach the point where they are smaller than expenses

In this stage the focus is on promotion & production and to draw customers attention to product

Here the sales slow down. There is a lot of competition now, and most people have the product.

Here the sales increase. There is starting to be some competition now, and the focus is on customer service.

Baking soda was originally a baking item, now it is an odor-removing product. the is describing

The restaurants Eegee's and Bosa Donuts are only found in Arizona. This is an example of ________.

Packages with preformed plastic molds around the shape of the packaged product arranged on a cardboard backing are known as a ______.

Can goods are examples of ___________ ___________ because it keeps

food fresh for an extended period without refrigeration.

A packet that is reusable, recyclable and safe for the environment is known as an ______ _______.

1. Using the package to promote a social or political cause is describing ______ _______.

1. _____ ______ gives info on product’s use, construction, care performance, nutrition facts, direction of use, ingredients, and other features.

_____ ______ gives the brand name, trademark, or logo.

Eggs, meat, milk, fruits and vegetables use _______.

These images are example of _____.

These images are example of ________.

Big Mac, Barbie, Mustang, Kleenex, Jordans, are examples of ______.

The legal registered name of a company like Proctor & Gamble is known as ______.

packing two or more different products together is called_____.

A legal authorization by a brand owner to allow another company to use the brand. for example, Pepsi is allowed to use/print the NFL shield logo on their cans.

Sprite has the original flavor plus Sprite Cranberry, Sprite Orange, Sprite Strawberry, etc. This is an example of ____.

Starbucks and McDonalds inside a Walmart. Toaster Strudel using Smuckers for its jam filling. These are examples of

The type of brand that is known as the manufacturer or producer brand e.g. Kelloggs, Hershey's Food.

This brand is known as the store brand or dealer brand and is developed by wholesalers and retailers.

This brand does not carry a company's identity. The packaging simply describes the item, such as 'paper towel'.

Promotion in two words can be seen as_____

Of the promotional mix which one is concerned with influencing the general opinion and create a favorable public image for a person, organization, or products?

of the promotional mix, which one would be centered around: meeting and interaction, in-home demonstration, telephone correspondence, etc.

Which one of the following is not directly a part of product promotion?

When a manufacturer tries to get wholesalers and retailers to stock their products being promoted they are using a _____.

______ are incentives that encourage customers to buy products or services, build brand awareness, increase purchases by current customers, and reward customer loyalty.

Sales promotions that are geared towards other businesses like: manufacturers, wholesalers, and retailers and are B2Bs activities are called_______.

Which one of the following is not a consumer promotion method?

A free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows are called_____.

These images in movies such as: The Matrix, Spiderman, The Departed, and Friends are examples of _______.

A banner ad or pop-up ad is a common form of ______.

"Introducing the New Ford Explorer." This is an example of _______.

The slogan, logo, name, address, contact information is describing what element of a print ad?

The section that read, "Recent studies show that fish off the west coast......" can be described as the ______.

Which list includes the four aspects of store layout?

Which is an example of a POP (point-of-purchase display)

Radio and television are both examples of _______.