WorksheetsRhetoric in advertising
Total questions: 12
Worksheet time: 6mins
What kind of appeal is made in words of the Raisin Bran ad?
ethos
pathos
logos
What kind of appeal is made in the Lexus ad?
ethos
pathos
logos
What kind of appeal is made in the words of the mayo ad?
ethos
pathos
logos
What kind of appeal is made in the picture and wording of the mac and cheese ad?
ethos
pathos
logos
In the Special K add, they say "we know only real ingredients make really delicious bowlfuls." What kind of logical fallacy is this?
ad hominem
sweeping generalizations
loaded language
The dog food ad says "Love them like family. Feed them like family." What kind of rhetorical device is this?
rhetorical question
rhetorical comparison (simile)
logical fallacy
The advil ad uses what kind of appeal?
ethos
pathos
logos
Who is the intended audience for the Tylenol ad?
adults with high blood pressure
kids with sports injuries
adults who are really active
The Softsoap ad uses what kind of logical fallacy?
sweeping generalization
loaded language
ad hominem
The Happy Inside cereal ad uses what kind of rhetorical device?
rhetorical question
logical fallacy
sweeping generalization
The Kraft cheese ad uses what kind of appeal?
ethos
pathos
logos
The Junior Achievement ad uses what kind of rhetorical device?
rhetorical question
rhetorical comparison
ad hominem
