What is the type of promotion that involves short-term activities, offers customers an incentive to make a purchase, and can be used with wholesalers, retailers, and consumers?

A display in a store highlighting the latest cell phone is an example of this.

A public relations specialist writes a positive story about a company and sends the story to the media. What is this story called?

A display that contains too many items, shapes, or props does not have this artistic element.

In a store, the shelves, racks, chairs, and benches are called this.

Joe found a sales promotion in his local newspaper for a $1.00 discount on next purchase of Sleek Shampoo. What kind of sales promotions is this?

Low cost items given to consumers at a discount or for free

Activities designed to get support for a product from manufacturers, wholesalers, and retailers

Higher-cost product that customers earn or win through a contest

Placed in high traffic areas and promote impulse buying

Can develop a positive or negative perception of an organization in a marketplace

Any activity designed to create goodwill toward a business or organization

Placing items in a symetrical manner

Advertisements directed to a targeted group rather than to a mass audience

Form of non-personal promotion

Use of color, lighting, and repetition to guide a customer’s eye

According to the textbook, what is the one visual merchandising element that influences customer behavior more directly than any other?

Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings for such displays?

A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. To create this effect, the visual merchandising specialist should create what type of lines?

Something’s Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all the utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display would this be considered?

A music store’s display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed, sales of the CDs improved. What is the artistic element that most likely caused the display’s failure?