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WorksheetsSales in Entrepreneurship
Total questions: 14
Worksheet time: 5mins
The following are part of the promotional mix EXCEPT
Personal Selling
Visual Merchandising
Public Relations (P.R.)
Advertising
Automated Services
What kind of advertising is this?
Product Placement
Web-based Advertising
Outdoor Advertising
Print Advertising
As this is included in the television show, this is an example of what kind of advertising?
Radio and television
Web-Based
Product Placement
Visual Merchandising
This is an example of
Social Media
Telemarketing
Personal Selling
Visual Merchandising
In the movie The Founder Ray Kroc did use to sell the milkshake mixers?
Visual Merchandising
Personal selling
Web based advertising
Publicity
What is concerned good Public Relations (P.R.)?
Press Release about a new location of your business
Sponsoring a little league baseball team
Pop up Shops
All of the Above
None of the Above
Participants on Shark Tank may get exposure for their product even if they don't get one of the Sharks to help them. What is it called?
Publicity
Sales Promotion
Personal selling
Visual Merchandising
Which word doesn't belong in the acronym AIDA?
Attention
Interest
Desire
Attainable
Informercials generally
Last 15-30 seconds
Last 30-60 minutes
Last 4-6 hours
What is the item that you send to a newspaper (publication) along with your press release called?
Press Release Cover
Blog Entry
Pitch Letter
Influencer Letter
Entrepreneurs can use social media as an inexpensive way to market their product?
True
False
Which definition best describes 360 marketing?
Is only online marketing
Is only offline marketing
Marketing that involves high and low tech options
Television marketing
It is easier to get a new customer than it is to keep an old one?
Absolutely Agree
Somewhat Agree
Mostly Disagree
Completely Disagree
If you get your seventh car wash free at a local car wash what kind of promotion is that called?
Reward based program
Special price offer
Thank you Note
