Each of the elements placed within a composition: headline, subheadline, captions, copy, byline, photos, typography, banners, images, links, etc:

Abstract elements of theme, connotation, message and style:

The position of items in a Composition. Placement of elements within a composition determines the spatial relationship between elements and determines their relevance and significance:

Visual harmony means agreement between elements, and is a key component to developing the theme and visual appearance in a composition.

The distribution of the components of a composition giving it a stable feel or appearance. Balance may be symmetrical, asymmetrical, or radial:

The relative size and scale of components of a composition that create a feeling of unity; the relative size of all the components to the whole composition:

The relative size of one component to another:

The grouping of objects based on their closeness to one another:

The repetition or alternation of components within a composition:

The use of white or negative space to separate or distinguish components in a composition:

Elements that are unified as a whole based on proximity, similarity, continuation or alignment.

A component that stands out in a composition and draws a viewer’s attention:

Differences in color, size, shape, location or relationship that compares/creates differences in a composition:

The management of the movement of components within a composition:

The measure of lightness and darkness in composition:

The lining up of components with each other based on the edges or guides within a composition:

Guides a viewer through a composition by the placement of components:

The relationship of all components within a composition and their position within space:

The feeling of harmony between components of a composition, creating a sense of completeness: