Font size
WorksheetsSkillful 2 - THE PATH TO SUCCESS? (p50-53)
Total questions: 10
Worksheet time: 18mins
Read the introduction to Starting on the path to success? Which sentence tells you the main focus of the text?
It once took a company a long time to be worth a billion dollars.
Today dozens of tech start-ups are
achieving this level of economic success within their
first five years
While successful tech start-ups have
the ability to change traditional industries, many are
still not successful.
Companies should focus on easy
access, the use of free content, creating a product
people need, and the time it takes to be successful.
From the introduction, check the things you expect the text to cover. (Multiple answers)
Successful start-up
The failure of start-ups
The history of traditional businesses
Examples of how businesses can be successful
The most successful entrepreneurs today
Read the text and find the following: Two ways in which start-ups can create products (paragraph 2)
people like receiving something for free, companies can give people a small part of product for free and then charge for more features, people are likely to tell their friends and family about free products.
there isn't a need for the company's product, it is the wrong product for the time, there isn't space for the product in a crowded industry.
They do not have enough money available, building a good brand can take a long time.
improve the access for products that already exist, change how we use a product.
Read the text and find the following: Three reasons why companies might give people free products (paragraph 3)
people like receiving something for free, companies can give people a small part of product for free and then charge for more features, people are likely to tell their friends and family about free products.
there isn't a need for the company's product, it is the wrong product for the time, there isn't space for the product in a crowded industry.
They do not have enough money available, building a good brand can take a long time.
improve the access for products that already exist, change how we use a product.
Read the text and find the following: Three reasons for start-ups failing (paragraph 4)
people like receiving something for free, companies can give people a small part of product for free and then charge for more features, people are likely to tell their friends and family about free products.
there isn't a need for the company's product, it is the wrong product for the time, there isn't space for the product in a crowded industry.
They do not have enough money available, building a good brand can take a long time.
improve the access for products that already exist, change how we use a product.
Read the text and find the following: Two additional reasons for start-ups failing (paragraph 5)
people like receiving something for free, companies can give people a small part of product for free and then charge for more features, people are likely to tell their friends and family about free products.
there isn't a need for the company's product, it is the wrong product for the time, there isn't space for the product in a crowded industry.
improve the access for products that already exist, change how we use a product.
They do not have enough money available, building a good brand can take a long time.
Choose the correct ending for each sentence. Companies often need to...
grow to be
successful.
know when to
adapt.
operate online to be
successful.
Choose the correct ending for each sentence. Giving a product away for free may...
cost a lot of
money.
save money on
advertising.
not be possible for
start-ups.
Choose the correct ending for each sentence. Minidiscs did not do well because...
the technology
was not very
good.
it was cheap
and had a bad
reputation.
another product
became available.
Choose the correct ending for each sentence. New companies of need...
support from
celebrities to be
successful.
exciting new
products to be
successful.
time and money to be
successful.
