2. Another name for a Tag Line is a: (2 points)

3. A distinctive aspect, quality, or characteristic of a product or service is a: (2 points)

4. Inventors of products are typically focused on: (2 points)

5. An entrepreneur looks through countless university studies, magazines, and trade journals. This is an example of what kind of research data? (2 points)

6. Why is it important to perform a SWOT analysis with a business? (2 points)

Impactful only when a product appeals to a customers with specific need

Individuals/customers who are want a different product and can pay for it

Markets where a product appeals to all customers

Amount charged for a product

Area where a product or service is sold

Competitive elements used to position a business efficiently

Elements one business does better than others

Elements one business is not as good as others

Brand new John Deere tractor that is GREEN in color

Computer that allows a business to check people out TWICE AS FAST.

Bamboo plant that is 4 inches tall

Bluetooth headphones with longer lasting battery life

In SWOT - represents unique selling points

In SWOT - represents Higher Cost of Product

In SWOT - Element of Surprise with new product

In SWOT - Opening of competitors store

In SWOT - these are internal factors that can be controlled (2 answer)

In SWOT - these are external factors that cannot be controlled (2 answer)

This is not one of the four Ps of Marketing

Data that describes a group of people based on age, marital status, family size, etc

Data that describes a group of people in terms of their tastes, opinions, traits, etc

This is not one of the four objectives of a good brand.