Word choice, particularly as an element of style.

Ordinary of familiar type of conversation.

Rather than the dictionary definition, the associations suggested by a word. Implied meaning rather than literal meaning.

The literal, explicit meaning of a word, without its connotations.

the diction used by a group which practices a similar profession or activity.

Language or dialect of a particular country, region, clan, or group. Plain everyday speech.

the art of effective communication

question not asked for information but for the effect.

grammatical arrangement of words. the grouping of words.

a writer's attitude toward his subject matter revealed through diction, figurative language, and organization.

means being convinced by the credibility of the author.

means persuading by appealing to the reader's emotion

means persuading by the use of reasoning, using true premises and valid arguments.