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Brand Recognition and Food Marketing Quiz

Total questions: 9

Worksheet time: 7mins

Name
Class
Date
1.

What is the most profitable soda brand in the world?

a)

Coca Cola

b)

Dr. Pepper

c)

Pepsi

d)

Sprite

2.

Which food products feature a cartoon character in their ads or on their packaging? (Mark all that apply)

a)

Frosted Flakes

b)

Cap'n Crunch

c)

Rice Krispies

d)

Nesquik

e)

McDonald's

3.

Which vegetable food products have popular cartoon mascots promoting their foods?

a)

green beans

b)

raisins

c)

pickles

d)

ground beef

e)

corn nuts

4.

In a 2006 study, people were shown different brands while their brains were hooked up to an MRI. Seeing the most well-known brands activated parts of their brain associated with which of the following:

a)

Reward

b)

Positive emotions

c)

Self-identity

d)

All of the above

5.

In 2010, the Television Bureau of Canada launched an advertising campaign featuring broccoli, "the Miracle Food." Following the campaign, broccoli sales:

a)

increased

b)

decreased

c)

stayed the same

6.

At what age do children become able to understand that the purpose of commercials is to pursuade them to buy products?

a)

4

b)

6

c)

8

d)

10

7.

Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following REAL products was NOT a market failure?

a)

Life Savers soda

b)

Greek yogurt

c)

Pepsi A.M. (the breakfast cola)

d)

Colgate (toothpaste brand) frozen meals

8.

Placing candy and other tempting products at the cash register is designed to encourage spur-of-the-moment purchases. This tactic is called:

a)

impulse marketing

b)

drip marketing

c)

niche marketing

d)

ambush marketing

9.

What is the main reason companies sell sodas and other products in schools?

a)

To make a profit

b)

To build brand loyalty

c)

To anger people who want students to be healthy