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WorksheetsBrand Recognition and Food Marketing Quiz
Total questions: 9
Worksheet time: 7mins
What is the most profitable soda brand in the world?
Coca Cola
Dr. Pepper
Pepsi
Sprite
Which food products feature a cartoon character in their ads or on their packaging? (Mark all that apply)
Frosted Flakes
Cap'n Crunch
Rice Krispies
Nesquik
McDonald's
Which vegetable food products have popular cartoon mascots promoting their foods?
green beans
raisins
pickles
ground beef
corn nuts
In a 2006 study, people were shown different brands while their brains were hooked up to an MRI. Seeing the most well-known brands activated parts of their brain associated with which of the following:
Reward
Positive emotions
Self-identity
All of the above
In 2010, the Television Bureau of Canada launched an advertising campaign featuring broccoli, "the Miracle Food." Following the campaign, broccoli sales:
increased
decreased
stayed the same
At what age do children become able to understand that the purpose of commercials is to pursuade them to buy products?
4
6
8
10
Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following REAL products was NOT a market failure?
Life Savers soda
Greek yogurt
Pepsi A.M. (the breakfast cola)
Colgate (toothpaste brand) frozen meals
Placing candy and other tempting products at the cash register is designed to encourage spur-of-the-moment purchases. This tactic is called:
impulse marketing
drip marketing
niche marketing
ambush marketing
What is the main reason companies sell sodas and other products in schools?
To make a profit
To build brand loyalty
To anger people who want students to be healthy
