the process of tying a behavior to some vivid mental image

a propaganda technique that encourages people to act because everyone else is doing it

assuming the truth of a statement before it is proven

a propaganda technique in which only partial information is presented so as to leave an inaccurate impression

the hidden meaning of a word; the feelings and associations that a word evokes

the surrounding words and sentences

comprehending what is being said while also testing the strength of the ideas

an analysis and evaluation

the dictionary meaning of a word

statements used to arouse emotional reactions

an analogy that draws invalid conclusions from weak or often far-fetched comparisons

a premise that is untrue or distorted

a mistake in logic

general conclusions or opinions drawn from particular observations