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WorksheetsGCSE Business Studies Market Research
Total questions: 14
Worksheet time: 10mins
Name
Class
Date
1.
What is qualitative data?
a)
Data involving numbers
b)
Data involving information with no numbers
c)
Data with information that involves business' marketing strategies
d)
data involving colors
2.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
3.
What is a problem with using secondary data?
a)
It is easy to find
b)
It is normally quicker to find
c)
You did not create it (it might be unreliable)
d)
You have to find the information yourself
4.
Seeks open-ended responses. Answers questions about “why” and “how"
a)
Qualitative Research
b)
Quantitative Research
c)
Survey
d)
Questionnaire
5.
Marketing research:
a)
is used to
obtain information for management to make more informed decision making.
b)
is the
collection and analysis of data from a sample or census of individuals or
organizations.
c)
includes all
forms of market, opinion and social research such as consumer and industrial
surveys.
d)
is work
undertaken to determine either structural characteristics of the industry of
concern.
6.
Secondary data has two important advantages over primary data. It is:
a)
capable of
compensating for rapid environmental changes and technical improvements.
b)
always
available and complete.
c)
seldom
obsolete and usually fits the dimensions of your problem.
d)
generally
cheaper to gather than primary data and takes less time to find.
7.
A common disadvantage of primary research for a startup is that:
a)
It is time-consuming to obtain
b)
It doesn't answer the questions asked
c)
It doesn't allow for qualitative questions
d)
It can't be done online
8.
Which of these methods is an example of primary market research?
a)
Focus group talking about the product concept
b)
A google search for relevant newspaper artlicle
c)
A government report on the target market
d)
Mintel report on the target market
9.
Which METHOD of research is being described here?
It is conducted face-to-face with customers and a series of questions are asked
It is conducted face-to-face with customers and a series of questions are asked
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
10.
What type of data is numerical?
a)
Quantitative
b)
Qualitative
c)
Primary
d)
Secondary
11.
Which of these is not a possible reason for carrying out market research?
a)
To work out a possible price for a product
b)
To find out about meeting consumer needs
c)
To find out what the Government will do with interest rates next year
d)
To find out how similar products/services from other companies are selling
12.
Which of the following ARE methods of market research? (select as many as you think are appropriate)
a)
Questionnaires
b)
Product Tests
c)
Books
d)
Online searchs
13.
What is reliability?
a)
A set of questions fully answering what the business wants to know about a target market
b)
When a research technique produces results that are not correlated
c)
When you can count on a company to perform well in the upcoming year
d)
When a research technique produces nearly identical results in repeated trials
14.
Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?
a)
Survey
b)
Observation
c)
Product Mix
d)
Product line
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