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Worksheets1.1.1 The Market
Total questions: 10
Worksheet time: 5mins
This is the market that is aimed at the general population
Subset
Niche market
Mass market
Dynamic market
This is a subset of the main market and addresses a specialist need
Niche market
Mass market
Subset market
Focus group
Which is not a pro of mass markets?
High revenues for R&D
Economies of scale can be reached
Large volume of sales
Lots of competition
Which is not a con of niche markets?
Very risky
Charge premium price
Demand is not constant
Higher unit costs
Which 2 can market size be measured through?
Volume of sales
Market share
No of competitors
Value
Sales of product / total sales of whole market x 100 is what equation?
Market size
Market share
Market value
Market position
What market is one that is subject to rapid or continuous changes?
Dynamic market
Competitive market
Moving market
Saturated market
An increase in the demand for a particular product of service over time defines what?
Market share
Market orientation
Market growth
Market value increase
Which are examples of external influences?
New technology
Recession
Manager resigning
New competitors
Which are mass market brands?
Heinz Ketchup
Ferrari
Kellogg's Cornflakes
Gucci
