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2nd Periodical Exam - MKT 008

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

This is the advertising medium that demands attention fro the traveling public, particularly advantageous for well-known brands.

a)

Outdoor advertising

b)

TV ads

c)

Facebook Ads

d)

None of the options

2.

_____ are standardized outdoor signs which measures 12X25 feet illuminated or unilluminated.

a)

Banners

b)

Poster Panel

c)

Roving billboard

d)

Billboard

3.

This is usually bought on a longer term of 3 to 5 years basis. Built in a steel beams, metal sheets, fiberglass materials, and tarpaulin sheets.

a)

Poster Panels

b)

Spectaculars

c)

Billboard

d)

Roving billboards

4.

It is sometimes called portapanel

a)

Poster Panels

b)

Spectaculars

c)

Billboard

d)

Roving billboards

5.

All transit advertising are displayed on all kinds of private or public vehicles.

a)

True

b)

False

6.

In exterior transit advertising the option for exterior display "right side of the bus" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

7.

In exterior transit advertising the option for exterior display "left side of the bus" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

8.

In exterior transit advertising the option for exterior display "on top of the public utility vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

9.

In exterior transit advertising the option for exterior display "infront and back of the vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

10.

In exterior transit advertising the option for exterior display "infront of the vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Headlight

11.

In exterior transit advertising the option for exterior display "rear of the vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Tailight

12.

These tools uses a two-way communication and an immediate reply device, making it different from other types of advertising.

a)

Outdoor advertising

b)

Transit advertising

c)

Direct response advertising

d)

None of the options

13.

Which of the following is an example of direct response media?

a)

Poster

b)

Spectacular

c)

Billboard

d)

None of the options

14.

Which of the following is an example of direct response media?

a)

Poster

b)

Direct Mail

c)

Billboard

d)

None of the options

15.

Which of the following is an example of direct response media?

a)

Telephone Marketing

b)

Spectacular

c)

Billboard

d)

None of the options

16.

______ is the use of landlines as a massive network linking almost every home and business in the country.

a)

Telemarketing

b)

Direct email

c)

TV commercials

d)

None of the options

17.

Which of the following is an example of direct response media?

a)

Telephone Marketing

b)

Spectacular

c)

Billboard

d)

None of the options

18.

Which of the following is an example of direct response media?

a)

Poster Panel

b)

Spectacular

c)

Billboard

d)

Home Television Shopping

19.

Which of the following is an example of direct response media?

a)

Poster Panel

b)

Spectacular

c)

Transit advertising

d)

Electronic Business

20.

In advertising the internet consists of four components, these are the electronic mail, internet relay chat, mobile texting and WWW.

a)

True

b)

False

21.

Which of the following is commonly employed techniques in measuring effectiveness of internet advertising.

a)

hits

b)

viewers

c)

unique visitors

d)

All of the options

22.

Which of the following is not employed techniques in measuring effectiveness of internet advertising.

a)

hits

b)

viewers

c)

unique visitors

d)

None of the options

23.

_____ can contribute to the long-term development and reinforcement of brand identity and image or can be designed to accelerate or promote purchases and generate immediate sales.

a)

Advertising

b)

Sales promotions

c)

Marketing

d)

None of the options

24.

To make an advertisement effective it must get the AIDA of the market.

a)

True

b)

False

25.

To make an advertisement effective it must keep the advertisement simple.

a)

True

b)

False

26.

To make an advertisement effective it must emphasize unique selling proposition of the product.

a)

True

b)

False

27.

To make an advertisement effective it must identify the target audience and product position.

a)

True

b)

False

28.

To make an advertisement effective it must maintain illustration or visual consistency and taglines.

a)

True

b)

False

29.

To make an advertisement effective it must define campaign duration.

a)

True

b)

False

30.

Which of the following is an element of advertising strategy

a)

Target Audience

b)

Target Location

c)

Accurate media

d)

All of the options

31.

Which of the following is an element of advertising strategy

a)

Target Volume

b)

Target Location

c)

Communication Media

d)

All of the options

32.

Which of the following is an element of advertising strategy

a)

Target Volume

b)

Product

c)

Accurate Media

d)

All of the options

33.

Which of the following is an element of advertising strategy

a)

Target Audience

b)

Product

c)

Advertising Message

d)

All of the options

34.

The process by which an information is received through five senses and meanings are assigned to it.

a)

Cognitive

b)

Perception

c)

Persuasion

d)

Behaviour

35.

________ or understand.

a)

Perceptive

b)

Cognitive

c)

Associative

d)

Persuasion