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Worksheets2nd Periodical Exam - MKT 008
Total questions: 35
Worksheet time: 18mins
This is the advertising medium that demands attention fro the traveling public, particularly advantageous for well-known brands.
Outdoor advertising
TV ads
Facebook Ads
None of the options
_____ are standardized outdoor signs which measures 12X25 feet illuminated or unilluminated.
Banners
Poster Panel
Roving billboard
Billboard
This is usually bought on a longer term of 3 to 5 years basis. Built in a steel beams, metal sheets, fiberglass materials, and tarpaulin sheets.
Poster Panels
Spectaculars
Billboard
Roving billboards
It is sometimes called portapanel
Poster Panels
Spectaculars
Billboard
Roving billboards
All transit advertising are displayed on all kinds of private or public vehicles.
True
False
In exterior transit advertising the option for exterior display "right side of the bus" is the __________.
King Size
Queen Size
Busorama
Traveling display
In exterior transit advertising the option for exterior display "left side of the bus" is the __________.
King Size
Queen Size
Busorama
Traveling display
In exterior transit advertising the option for exterior display "on top of the public utility vehicle" is the __________.
King Size
Queen Size
Busorama
Traveling display
In exterior transit advertising the option for exterior display "infront and back of the vehicle" is the __________.
King Size
Queen Size
Busorama
Traveling display
In exterior transit advertising the option for exterior display "infront of the vehicle" is the __________.
King Size
Queen Size
Busorama
Headlight
In exterior transit advertising the option for exterior display "rear of the vehicle" is the __________.
King Size
Queen Size
Busorama
Tailight
These tools uses a two-way communication and an immediate reply device, making it different from other types of advertising.
Outdoor advertising
Transit advertising
Direct response advertising
None of the options
Which of the following is an example of direct response media?
Poster
Spectacular
Billboard
None of the options
Which of the following is an example of direct response media?
Poster
Direct Mail
Billboard
None of the options
Which of the following is an example of direct response media?
Telephone Marketing
Spectacular
Billboard
None of the options
______ is the use of landlines as a massive network linking almost every home and business in the country.
Telemarketing
Direct email
TV commercials
None of the options
Which of the following is an example of direct response media?
Telephone Marketing
Spectacular
Billboard
None of the options
Which of the following is an example of direct response media?
Poster Panel
Spectacular
Billboard
Home Television Shopping
Which of the following is an example of direct response media?
Poster Panel
Spectacular
Transit advertising
Electronic Business
In advertising the internet consists of four components, these are the electronic mail, internet relay chat, mobile texting and WWW.
True
False
Which of the following is commonly employed techniques in measuring effectiveness of internet advertising.
hits
viewers
unique visitors
All of the options
Which of the following is not employed techniques in measuring effectiveness of internet advertising.
hits
viewers
unique visitors
None of the options
_____ can contribute to the long-term development and reinforcement of brand identity and image or can be designed to accelerate or promote purchases and generate immediate sales.
Advertising
Sales promotions
Marketing
None of the options
To make an advertisement effective it must get the AIDA of the market.
True
False
To make an advertisement effective it must keep the advertisement simple.
True
False
To make an advertisement effective it must emphasize unique selling proposition of the product.
True
False
To make an advertisement effective it must identify the target audience and product position.
True
False
To make an advertisement effective it must maintain illustration or visual consistency and taglines.
True
False
To make an advertisement effective it must define campaign duration.
True
False
Which of the following is an element of advertising strategy
Target Audience
Target Location
Accurate media
All of the options
Which of the following is an element of advertising strategy
Target Volume
Target Location
Communication Media
All of the options
Which of the following is an element of advertising strategy
Target Volume
Product
Accurate Media
All of the options
Which of the following is an element of advertising strategy
Target Audience
Product
Advertising Message
All of the options
The process by which an information is received through five senses and meanings are assigned to it.
Cognitive
Perception
Persuasion
Behaviour
________ or understand.
Perceptive
Cognitive
Associative
Persuasion
