a text in which the author shares their opinion

the intended group of people whom the author wants to reach

favoritism towards one thing, usually in a way to be considered to be unfair

a writer's position on a problem or an issue

A challenge to a position; an opposing argument

the quality of having reliable and trustworthy characteristics

messages that produce strong feelings, such as pity or fear

reasons that help prove the claim

a logically incorrect argument, or fallacy, that contains a conclusion that is not supported by data, has limited information, and/or includes personal opinion or bias

an incorrect argument that is not based on sound reasoning

a credible or believable source

a short and striking or memorable phrase used in advertising

the process by which people draw inferences about others based on their knowledge of the categories to which others belong

the appeal to logic

the appeal to emotions

the appeal to the credibility of the source (authority)

"As a dentist, I see this problem a lot. I recommend using the sensitive toothpaste." This method of persuasion is...

"If we don't adopt the puppy, she may never find a home!" This method of persuasion is...

"People who eat chocolate are 72% happier than those who don't, so we should eat chocolate every day." This method of persuasion is...