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WorksheetsGoogle Analytics Quiz
Total questions: 15
Worksheet time: 11mins
Which of the following metrics would most strongly suggest a poorly performing landing page?
% New Visits < 90%
Bounce Rate > 90%
Session Duration < 50%
Bounce Rate < 90%
None of these answers
Your business objective is to maximize the number of sign ups through your website. Which of the following metrics would most directly help you to keep track of the performance?
New Visits
Bounce Rate
Goals
Sessions
None of these answers
If the Auto-tagging tracking for your Paid Search Campaigns are not set up correctly, which channel the traffic will attribute to?
Others
Direct
Organic
Paid
Referral
Which report would you use to determine the percent of your site traffic that has already been to your site before?
Bounce Rate
Referrals report
Frequency & Recency report
Pageviews
New vs returning report
True or False:
If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.
Which of the following are measures of traffic volume?
Bounce Rate
Session
Time on Site
Conversion
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
one account, no properties, two views
one account, one property, one view
one account, one property, no views
one account, two properties, two views
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Landing Pages
Real-Time
Intelligence Alert
Annotations
Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
Traffic by time of day
Traffic by marketing channel
Traffic by device category
Traffic by geography
All of these answers are correct
Which of the following metrics shows the number of times your website were displayed on the search engine?
Pageview
Sessions
Clicks
Impressions
All of these answers are correct
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals?
example.com/thankyou/
example.com/thankyou/receipt.php
example.com/thankyou.html
All of these would count as goal
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Analytics Intelligence
Annotations
Secondary Dimensions
Real-Time
All of these answers are correct
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True: Any new view will include all historical website data.
False: Views will report data from the day they are created.
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
The visitor’s session expires after 30 minutes of inactivity
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 5 minutes of inactivity
Which of the following is an advantage of implementing Google Tag Manager?
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
All of these answers are correct.
