Every font, letter, and character arrangement plays a part in determining how a message is conveyed.

It is not important.

Because it helps us read words.

I don't know what typography is because I didn't actually read the article.

New York

Columbia

San Francisco

San Diego

The line where the letters sit.

The distance from the baseline to the top of the capital letter.

Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

The curved part of the character that encloses the circular or curved parts of some letters

The line where the letters sit.

The distance from the baseline to the top of the capital letter.

Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

The curved part of the character that encloses the circular or curved parts of some letters

The slight projection finishing off a stroke of a letter in certain typefaces.

The longest point on a letter that falls beyond the baseline.

Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

The curved part of the character that encloses the circular or curved parts of some letters

The slight projection finishing off a stroke of a letter in certain typefaces.

The longest point on a letter that falls beyond the baseline.

Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

The curved part of the character that encloses the circular or curved parts of some letters

The slight projection finishing off a stroke of a letter in certain typefaces.

The longest point on a letter that falls beyond the baseline.

Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

The curved part of the character that encloses the circular or curved parts of some letters

The slight projection finishing off a stroke of a letter in certain typefaces.

The longest point on a letter that falls beyond the baseline.

Located in between the baseline and the cap height, it's the height of the body of the lowercase letter.

The curved part of the character that encloses the circular or curved parts of some letters

The stroke that joins adjacent letters. (In this case, you'll notice the 'f' and the 'l' smush together to form one character.)

The base of a letter, similar to the stem of a flower.

The curvy body of the letter 's' -- and only the letter 's.' It gets its own term because the spine can be almost vertical or mostly horizontal, depending on the typeface.

The portion of a letter that extends above the mean line of a font -- i.e., is taller than the font's x-height. (In this case, you’ll also notice the letter ‘h’ is actually taller than the x-height.)

The stroke that joins adjacent letters. (In this case, you'll notice the 'f' and the 'l' smush together to form one character.)

The base of a letter, similar to the stem of a flower.

The curvy body of the letter 's' -- and only the letter 's.' It gets its own term because the spine can be almost vertical or mostly horizontal, depending on the typeface.

The portion of a letter that extends above the mean line of a font -- i.e., is taller than the font's x-height. (In this case, you’ll also notice the letter ‘h’ is actually taller than the x-height.)

The stroke that joins adjacent letters. (In this case, you'll notice the 'f' and the 'l' smush together to form one character.)

The base of a letter, similar to the stem of a flower.

The curvy body of the letter 's' -- and only the letter 's.' It gets its own term because the spine can be almost vertical or mostly horizontal, depending on the typeface.

The portion of a letter that extends above the mean line of a font -- i.e., is taller than the font's x-height. (In this case, you’ll also notice the letter ‘h’ is actually taller than the x-height.)

The stroke that joins adjacent letters. (In this case, you'll notice the 'f' and the 'l' smush together to form one character.)

The base of a letter, similar to the stem of a flower.

The curvy body of the letter 's' -- and only the letter 's.' It gets its own term because the spine can be almost vertical or mostly horizontal, depending on the typeface.

The portion of a letter that extends above the mean line of a font -- i.e., is taller than the font's x-height. (In this case, you’ll also notice the letter ‘h’ is actually taller than the x-height.)

A type of curve that you see at the top of the letter ‘f’ or the end of the letter ‘j.'

The tapered end of letters such as ‘e’ or ‘c.'

The empty space in the middle of letters such as ‘B’, ‘O’, or ‘A.'

The bar that goes across the inside of the letter and connects one side to another. (In this case, it's the bar inside the capital letter 'B.')

A type of curve that you see at the top of the letter ‘f’ or the end of the letter ‘j.'

The tapered end of letters such as ‘e’ or ‘c.'

The empty space in the middle of letters such as ‘B’, ‘O’, or ‘A.'

The bar that goes across the inside of the letter and connects one side to another. (In this case, it's the bar inside the capital letter 'B.')

A type of curve that you see at the top of the letter ‘f’ or the end of the letter ‘j.'

The tapered end of letters such as ‘e’ or ‘c.'

The empty space in the middle of letters such as ‘B’, ‘O’, or ‘A.'

The bar that goes across the inside of the letter and connects one side to another. (In this case, it's the bar inside the capital letter 'B.')

A type of curve that you see at the top of the letter ‘f’ or the end of the letter ‘j.'

The tapered end of letters such as ‘e’ or ‘c.'

The empty space in the middle of letters such as ‘B’, ‘O’, or ‘A.'

The bar that goes across the inside of the letter and connects one side to another. (In this case, it's the bar inside the capital letter 'B.')

An adjustment to the spacing between all letters an entire word.

The modification of the space between two letters.

The distance between the baselines.

Certain words stand out more than others.

An adjustment to the spacing between all letters an entire word.

The modification of the space between two letters.

The distance between the baselines.

Certain words stand out more than others.

An adjustment to the spacing between all letters an entire word.

The modification of the space between two letters.

The distance between the baselines.

Certain words stand out more than others.

An adjustment to the spacing between all letters an entire word.

The modification of the space between two letters.

The distance between the baselines.

Certain words stand out more than others.

Serif

Sans Serif

Blackletter

Script

Serif

Sans Serif

Blackletter

Script

Serif

Sans Serif

Blackletter

Script

Serif

Sans Serif

Blackletter

Script

Mrs. Holloman

George Washington

Steve Jobs

Johannes Gutenberg