The Audience's Emotions - the writer appeals to the reader’s emotions, such as anger, fear, love, pity, and even social acceptance

"My veterinarian says using a crate to housebreak my dog is a good idea."

Repetition is a method used for this rhetorical appeal

This is what rhetorical appeal?

"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character," (Martin Luther King, Jr.).

Referencing a hope for his children, Dr. King is using what rhetorical appeal?

This rhetorical appeal uses statistics and cites facts.

credible, believable, personal experience, anecdotes (stories), expertise, testimonials...

These words are associated with which appeal?

The tone and music in the SPCA advertisement is an appeal to...

Claim: Micheal Jordan is the greatest basketball player ever.

Evidence: Jordan scored 32,292 points in his career. Jordan was the NBA Finals MVP 6 times. Jordan was named to the all-defensive team 9 times.

Using facts and data to support your claim is which type of rhetorical appeal.

In the Lipitor advertisement, "John E." says, "I learned the hard way. But you may be able to do something."

This personal experience appeal is...

Champion Hot Dog eater, Joey "Jaws" Chestnut says that hot dogs are not a sandwich.

Using an "expert" opinion to support a claim.