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WorksheetsMarketing Plan
Total questions: 25
Worksheet time: 15mins
The marketing mix is:
product, price, place, promotion
product, people, printing, place
people, price, product, place
pricing, people, promote, place
Choose the part of the marketing mix the following question is related to: What needs and wants does it satisfy for the customer?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: Where can customers find out about the product?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: Which channel of distribution is most convenient for my target market?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: How can I best target potential customers?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: What is the best type of media for advertising the product?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: What our my customers willing to pay for my product/service?
Product
Promotion
Place
Price
How a business informs customers of their products and persuades them to buy.
Price
Promotion
Product
Place
When a business plans with retailers to focus on a specific product in store, the firm is using a
A) push strategy
B) pull strategy
Which of the following can be classified as "Conversion" for an organization looking forincrease in online sales?
A user clicking on Company's Ad.
A user clicking on "Unsubscribe" button
A user doing spam complaint
A visitor bouncing off from the website.
When a business decides to use mass media advertising (billboards, commercials, ads etc.) in as a way to persuade potential customers to buy their products this is...
Push Marketing
Pull Marketing
Mars would be considered which type of product on the perception/position map?
Bargain Product
Cowboy Product
Economy Product
Premium Product
Lindt would be considered which type of product on the perception/position map?
Bargain Product
Economy Product
Cowboy Product
Premium Product
ASUS would be considered which type of product on the perception/position map?
Bargain Product
Economy Product
Cowboy Product
Premium Product
HP would be considered which type of product on the perception/position map?
Bargain Product
Economy Product
Cowboy Product
Premium Product
Compaq would be considered which type of product on the perception/position map?
Bargain Product
Economy Product
Cowboy Product
Premium Product
An airline offering frequent flier miles is an example of...
Conversion Strategy
Retention Strategy
Push Marketing
Pull Marketing
This is an example of...
Push Marketing
Pull Marketing
Conversion Strategy
Retention Strategy
Chose the correct distribution channel: Buying products from a farmers market.
1
2
3
Chose the correct distribution channel: Buying airplane tickets from a travel agent.
1
2
3
Chose the correct distribution channel: Buying groceries from the supermarket.
1
2
3
This old Netflix promotion is an example of...
Conversion Strategy
Retention Strategy
The unique shape of a Coca-Cola bottle is an example of ...
Promotion
Place
Unique Selling Point
Price
A _____ is a particular group of consumers at which a product or service is aimed.
target market
differentiated offering
pro forma
patent
A marketing plan is a complete description of the target market and marketing mix the company will use to attract them.
true
false
