wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Marketing Plan

Total questions: 25

Worksheet time: 15mins

Name
Class
Date
1.

The marketing mix is:

a)

product, price, place, promotion

b)

product, people, printing, place

c)

people, price, product, place

d)

pricing, people, promote, place

2.

Choose the part of the marketing mix the following question is related to: What needs and wants does it satisfy for the customer?

a)

Product

b)

Place

c)

Promotion

d)

Price

3.

Choose the part of the marketing mix the following question is related to: Where can customers find out about the product?

a)

Product

b)

Place

c)

Promotion

d)

Price

4.

Choose the part of the marketing mix the following question is related to: Which channel of distribution is most convenient for my target market?

a)

Product

b)

Place

c)

Promotion

d)

Price

5.

Choose the part of the marketing mix the following question is related to: How can I best target potential customers?

a)

Product

b)

Place

c)

Promotion

d)

Price

6.

Choose the part of the marketing mix the following question is related to: What is the best type of media for advertising the product?

a)

Product

b)

Place

c)

Promotion

d)

Price

7.

Choose the part of the marketing mix the following question is related to: What our my customers willing to pay for my product/service?

a)

Product

b)

Promotion

c)

Place

d)

Price

8.

How a business informs customers of their products and persuades them to buy.

a)

Price

b)

Promotion

c)

Product

d)

Place

9.

When a business plans with retailers to focus on a specific product in store, the firm is using a

a)

A) push strategy

b)

B) pull strategy

10.

Which of the following can be classified as "Conversion" for an organization looking forincrease in online sales?

a)

A user clicking on Company's Ad.

b)

A user clicking on "Unsubscribe" button

c)

A user doing spam complaint

d)

A visitor bouncing off from the website.

11.

When a business decides to use mass media advertising (billboards, commercials, ads etc.) in as a way to persuade potential customers to buy their products this is...

a)

Push Marketing

b)

Pull Marketing

12.

Mars would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Cowboy Product

c)

Economy Product

d)

Premium Product

13.

Lindt would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Economy Product

c)

Cowboy Product

d)

Premium Product

14.

ASUS would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Economy Product

c)

Cowboy Product

d)

Premium Product

15.

HP would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Economy Product

c)

Cowboy Product

d)

Premium Product

16.

Compaq would be considered which type of product on the perception/position map?

a)

Bargain Product

b)

Economy Product

c)

Cowboy Product

d)

Premium Product

17.

An airline offering frequent flier miles is an example of...

a)

Conversion Strategy

b)

Retention Strategy

c)

Push Marketing

d)

Pull Marketing

18.

This is an example of...

a)

Push Marketing

b)

Pull Marketing

c)

Conversion Strategy

d)

Retention Strategy

19.

Chose the correct distribution channel: Buying products from a farmers market.

a)

1

b)

2

c)

3

20.

Chose the correct distribution channel: Buying airplane tickets from a travel agent.

a)

1

b)

2

c)

3

21.

Chose the correct distribution channel: Buying groceries from the supermarket.

a)

1

b)

2

c)

3

22.

This old Netflix promotion is an example of...

a)

Conversion Strategy

b)

Retention Strategy

23.

The unique shape of a Coca-Cola bottle is an example of ...

a)

Promotion

b)

Place

c)

Unique Selling Point

d)

Price

24.

A _____ is a particular group of consumers at which a product or service is aimed.

a)

target market

b)

differentiated offering

c)

pro forma

d)

patent

25.

A marketing plan is a complete description of the target market and marketing mix the company will use to attract them.

a)

true

b)

false