The medium to short-term actions that firms use to achieve their objectives

Objectives that are precise and quantifiable

Plans of action that a firm uses to achieve its long-term objectives

The declaration of a firm¨s overall purpose

An analytical tool used to devise growth strategies

The moral principles that guide decision-making

An analytical tool used to examine a firm's external opportunities in the market place

The conscientious consideration of external impact of business activities

An analytical tool that identifies the internal strengths and weaknesses in a firm