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Product Design

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Product Design determine the success or failure of products in marketplace. Product design is _____________

a)

the process of innovate a new product to be sold by a a business to its customer.

b)

the process of creating a new product to be buy a business to its customer.

c)

the process of creating a new product to be sold by a a business to its customer.

d)

the process of creating a product to be sold by a a business to its customer.

2.

__________________ is the period of time over which a product is developed, brought to market and, finally, removed from the market.

a)

Life Cycle

b)

Product Cycle

c)

Product of Cycle

d)

Product Life Cycle

3.

Which picture show Product Life Cycle?

a)
b)
c)
d)
4.

_______________ is an investigative activity that a business choose to conduct, with the intention of making a discovery that can lead to either the development of new products or process, or the improvement of existing products or process.

a)

Survey and Investigate

b)

Research and Development

c)

Research and Survey

d)

Survey and Development

5.

Concept Product Life Cycle is used by __________________ and ____________________ professionals as a factor in deciding when it is appropriate to increase advertising, reduce prices, expand to new markets, or redesign packaging

a)

marketing, management

b)

operation, management

c)

management, marketing

d)

operation, marketing

6.

This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low, although they will be increasing. On the other hand, the cost of things like research and development, consumer testing, and the marketing needed to launch the product can be very high, especially if it’s a competitive sector.

a)

Maturity

b)

Decline

c)

Growth

d)

Introduction

7.

______________ is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, the profit margins, as well as the overall amount of profit, will increase. This makes it possible for businesses to invest more money in the promotional activity to maximize the potential of this growth stage.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

8.

The product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake. They also need to consider any product modifications or improvements to the production process which might give them a competitive advantage.

a)

Decline

b)

Growth

c)

Introduction

d)

Maturity

9.

This shrinkage could be due to the market becoming saturated (i.e. all the customers who will buy the product have already purchased it), or because the consumers are switching to a different type of product. While this decline may be inevitable, it may still be possible for companies to make some profit by switching to less-expensive production methods and cheaper markets.

a)

Introduction

b)

Growth

c)

Decline

d)

Maturity

10.

Three types of researches that are conducted by Research team except

a)

Basic or fundamental research

b)

Social research

c)

Applied research

d)

Design and engineering research

11.

_____________ to knowing what customer need and want.

a)

Customers' requirement

b)

Customers' demand

c)

Customers' supply

d)

Customers' specification

12.

____________________ concept that relates to the functional or emotional needs or desires of a target market. Generally, a successful company identifies when a segment of customers is not effectively served by existing providers and develops and promotes products or services to match

a)

Marketing needs

b)

Marketplace needs

c)

Marketplace demand

d)

Marketing demand

13.

_____________ is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly re branded goods or services

a)

Product innovation

b)

Product Research

c)

Research and development

d)

Product development

14.

Based on figure Ideas means ____________________

a)

gather all resources from various such as customer, suppliers, vendors, distributors and competitors.

b)

gather all information from various such as customer, suppliers, vendors, distributors and competitors.

c)

gather all information and resources from various such as customer, suppliers, vendors, distributors and competitors.

d)

gather all information from company such as customer, suppliers, vendors, distributors and competitors.

15.

________________ is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

a)

Service design

b)

Product design

c)

Good design

d)

Engineering design