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Chapter 25 Review

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

A firms' percentage of the total sales volume generated by all competitors in a given market is which of the following?

a)

Market Position

b)

Market Share

c)

Break-even Point

d)

Market Demand

2.

When a product is a necessity, demand tends to be elastic.

a)

True

b)

False

3.

A calculation that is used to determine the relative profitability of a product is called what?

a)

Return on Investment (ROI)

b)

Market Position

c)

Break Even Point

d)

Market Demand

4.

Pricing is a key factor in the success or failure of a product or service and a business.

a)

True

b)

False

5.

Which of the following are a form of pricing?

a)

Fees

b)

Rent

c)

Wages

d)

All Selections are Correct

6.

Price can be expressed in a non-monetary term, such as a free good or service.

a)

True

b)

False

7.

What does appropriate pricing accomplish?

a)

Competitive Edge

b)

Lose of Consumers

c)

Lose of Profit

d)

Terrible Customer Image

8.

When Louisville Slugger decided to lower the price for its most expensive baseball bat, they immediately sold 450 bats. This decision by Louisville Slugger helped increase the ____________________ for the entire baseball bat inbdustry.

a)

Market Position

b)

Return on Investment (ROI)

c)

Break-Even Point

d)

Market Share

9.

One would consider that Chik Fil A has a very strong ________________________ in the fast food industry.

a)

Market Share

b)

Market Posiiton

c)

Break-Even Point

d)

Price Discrimination

10.

Which of the following happens when the sales revenue equals the costs and expenses of making and distributing a product?

a)

Demand Elasticity

b)

Market Share

c)

Break Even Point

d)

Price Fixing

11.

The degree to which demand for a product is affected by its price is called demand elasticity.

a)

True

b)

False

12.

When competitors agree on a certain price range of an item it is also known as which of the following?

a)

Unit Pricing

b)

Price Discrimination

c)

Price Adding

d)

Price Fixing

13.

John has his own lawn mowing business. He charges the Kiwolski family $30 to mow their yard. John also charges the Thompson family $45 to mow their yard which is the exact same size yard as the Kiwolski's yard. This is an exaple of John doing what?

a)

Unit Pricing

b)

Price Discrimination

c)

Price Fixing

d)

Demand Elasticity

14.

When purchasing gas for $3.29 by the gallon, this is an example of what type of pricing?

a)

Unit Pricing

b)

Price Fixing

c)

Price Discrimination

d)

Demand Pricing

15.

Beth went to Target to buy an outdoor table set for $300 as advertised. Once Beth got to Target the floor manager said they no longer had that item in stock and attempted to sell her a much more expensive table set. What type of advertising is this known as?

a)

Bait and Switch Advertising

b)

Promotional Advertising

c)

Internet Advertising

d)

Database Marketing

16.

Brandon traded his watch with his best friend Tyler with no money exchange, what is this known as?

a)

Monetary Price

b)

Market Share

c)

Market Position

d)

Bartering

17.

What is usually the first step in price planning?

a)

Selling the Product

b)

Restock Shelves

c)

Analyzing Costs and Expenses

d)

Reduce Advertising Expenses

18.

Manufacturers' resale price maintenance policies have come under scrutiny by legal authorities.

a)

True

b)

False