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WorksheetsChapter 25 Review
Total questions: 18
Worksheet time: 9mins
A firms' percentage of the total sales volume generated by all competitors in a given market is which of the following?
Market Position
Market Share
Break-even Point
Market Demand
When a product is a necessity, demand tends to be elastic.
True
False
A calculation that is used to determine the relative profitability of a product is called what?
Return on Investment (ROI)
Market Position
Break Even Point
Market Demand
Pricing is a key factor in the success or failure of a product or service and a business.
True
False
Which of the following are a form of pricing?
Fees
Rent
Wages
All Selections are Correct
Price can be expressed in a non-monetary term, such as a free good or service.
True
False
What does appropriate pricing accomplish?
Competitive Edge
Lose of Consumers
Lose of Profit
Terrible Customer Image
When Louisville Slugger decided to lower the price for its most expensive baseball bat, they immediately sold 450 bats. This decision by Louisville Slugger helped increase the ____________________ for the entire baseball bat inbdustry.
Market Position
Return on Investment (ROI)
Break-Even Point
Market Share
One would consider that Chik Fil A has a very strong ________________________ in the fast food industry.
Market Share
Market Posiiton
Break-Even Point
Price Discrimination
Which of the following happens when the sales revenue equals the costs and expenses of making and distributing a product?
Demand Elasticity
Market Share
Break Even Point
Price Fixing
The degree to which demand for a product is affected by its price is called demand elasticity.
True
False
When competitors agree on a certain price range of an item it is also known as which of the following?
Unit Pricing
Price Discrimination
Price Adding
Price Fixing
John has his own lawn mowing business. He charges the Kiwolski family $30 to mow their yard. John also charges the Thompson family $45 to mow their yard which is the exact same size yard as the Kiwolski's yard. This is an exaple of John doing what?
Unit Pricing
Price Discrimination
Price Fixing
Demand Elasticity
When purchasing gas for $3.29 by the gallon, this is an example of what type of pricing?
Unit Pricing
Price Fixing
Price Discrimination
Demand Pricing
Beth went to Target to buy an outdoor table set for $300 as advertised. Once Beth got to Target the floor manager said they no longer had that item in stock and attempted to sell her a much more expensive table set. What type of advertising is this known as?
Bait and Switch Advertising
Promotional Advertising
Internet Advertising
Database Marketing
Brandon traded his watch with his best friend Tyler with no money exchange, what is this known as?
Monetary Price
Market Share
Market Position
Bartering
What is usually the first step in price planning?
Selling the Product
Restock Shelves
Analyzing Costs and Expenses
Reduce Advertising Expenses
Manufacturers' resale price maintenance policies have come under scrutiny by legal authorities.
True
False
