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WorksheetsVSM CA Revision I - Unit 1 to 4
Total questions: 40
Worksheet time: 1hrs 20mins
What is an important tool used by visual merchandisers?
Advertising.
Branding.
Marketing.
Personal Selling.
Which stage in the consumer buying process involves evaluating the experience to determine whether it is satisfactory or not?
Need recognition.
Information search.
Post-purchase evaluation.
Evaluation of alternatives.
The purpose of props is to
create the setting for the display.
refurbish the merchandise on display.
fill up the empty space in the window display.
show the creativity of the visual merchandiser.
Which one of the following is NOT a method of acquiring props?
Purchase from Display House.
Loan of items from other company.
Found objects from an illegal source.
Loan of items from other departments.
Sally is displaying various types of shoes on the shoe rack for customers to try on. This form of display is called
open assortment display.
theme assortment display.
closed assortment display.
parallel assortment display.
Which one of the following in NOT a function of a planogram?
It acts as a guide to the store.
It prevents shoplifting in the store.
It communicates the display layout to the distributor.
It gives the most saleable item the best ability to sell.
POP merchandising is used to
enhance window display.
improve customer service.
change the image of the retail store.
Identify and advertise products and services.
Which one of the following is NOT an interactive video kiosk?
ATM
Petrol Kiosk
SAM Station
AXS self service kiosk
Which season should a visual merchandiser use light-coloured merchandise?
Fall
Spring
Summer
Winter
When arranging store displays, products should be displayed in proportion to
Price turnover.
Profit margin.
Stock category.
Stock turnover.
The general rule for using props is a basic mix of
one-third props to two-third merchandise.
two-third props to one-third merchandise.
one-quarter props to three-quarter merchandise.
three-quarter props to one-quarter merchandise.
Props should be chosen according to the
lightings used for the display area.
shape and size of the display area.
wall fixtures used in the display area.
preference of the visual merchandiser.
Which one of the following window takes advantage of passers-by converging on the store from two directions?
Arcade window.
Corner window.
Open-back window.
Parallel-to-sidewalk window.
Christmas is just round the corner. Johnny is preparing a display to reflect the festive atmosphere or mood. What form of display is most appropriate?
Festive display.
Ensemble display.
Assortment display.
Theme-setting display.
It is best to display crystal accessories in
vitrine.
wall case.
floor case.
countertop glass case.
Paper or cardboard type of overhead signage that suspends from the ceiling are called
moving banner.
hanging mobiles.
flying sign board.
suspended signage.
When displaying merchandise on wall fixtures, best-selling lines should be placed at _____ level.
Top
Bottom
Above eye
Below eye
What is an example of internal image?
Advertising.
Location.
Merchandise.
Employee service.
Which one of the following is not an item found in the visual merchandising toolkit?
Pliers.
Gauze.
Spirit level.
Screw & nails.
The reason why latex paint is used to refurbish recycled props is because it
costs less than water based paint.
gives a glossy finish to the recycle props.
takes a long time to dry and cannot be easily removed.
dries quickly and requires just soap and water to clean spills.
Alfred is going to display expensive branded watches. Which one of the following fixture should he use?
Vitrine.
Gondola.
Grid wall.
Pegboard.
Celene is displaying a new kind of canned tuna. Her supervisor has given her 60 cans and a small display area. What kind of display pattern should she use?
Step pattern.
Pyramid pattern.
Radiation pattern.
Repetition pattern.
Valance sign is often used to
denote a theme.
conceal light fixtures.
feature a department.
connect other signage.
The primary disadvantage of using digital signage is the
high price.
low speed.
poor resolution.
weak signal reception.
In which store layout do the fixtures run in parallel lines?
S-plan.
Boutique.
Grid-flow.
Free-flow.
A ______________ carried one product line with a wide assortment within the line.
department
supermarket
specialty store
department store
Glove hands are often used to display
hats.
wallets.
pantyhose.
accessories.
Which one of the following retail store is unlikely to use the complete human form mannequin?
Jewellery store.
Sports wear store.
Fashion wear store.
Winter Clothes store.
Which one of the following guidelines in displaying apparel is WRONG?
Face-out should be the best selling item.
Face-out should display the back view of the item.
Face-out should lead into the barred merchandise.
Face-out and related barred merchandise should be of the
same colour
Kiddie World intends to open a retail store along Orchard Road. The store sells fashion apparel for young children. It is going to have a very big frontage facing the road. What kind of window structure is suitable?
Corner window.
Arcade window.
Shadow box window.
Parallel-to-sidewalk window.
Display cards are often used
as a selling tool.
in place of a price tag.
to highlight specific price of certain product.
to give information on a group of merchandise.
A symmetrical sign layout refers to one that is
triangular in shape.
darker on one side.
equal on both sides.
unbalance on both sides.
The ______ factor is when we give special emphasis to some special aspect of the product.
Co-ordination
Dominance
Emphasis
Merchandise
Products must be displayed to reflect the shoppers’ _________
Needs and preferences.
Needs and shopping budget.
Needs and shopping locations.
Needs and shopping behaviour.
“Flying the merchandise” is a technique for displaying
apparel (e.g. tops, t-shirt, dress).
furniture (e.g. sofa, dining table).
household items (e.g. cups, frying pans).
electrical appliance (e.g. fan, microwave).
What is the function of a bradawl?
It is used for boring holes.
It is used for quick repairs and fixes.
It is used for changing plugs and fuses.
It is used for removing panel pins and stubborn staples.
Which one of the following would you place at the entrance of the store with a deep vestibule?
Gondola.
Wall case.
Island display.
Slat wall system.
Some stores have very little frontage on the road or in a shopping mall but have adequate depth. In such a situation, what kind of window structure would you recommend?
Arcade window.
Cornerless window.
Windowless window.
Parellel-to-sidewalk window.
Banners are popular with many retailers because
their production and installation is inexpensive.
they attract shoppers with multimedia functions.
they give customers the “welcome home” feeling.
the graphics used are suitable for the younger market.
LED display signs are usually used by retailer to
notify customers of a special sale.
inform customers of change in company policy.
provide information on opening and closing hours.
interact with customers who have computer knowledge.
