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Worksheets

Service Marketing

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which of the 5 senses is most important when developing a servicescape?

a)

Sight

b)

Smell

c)

Taste

2.

The physical appearance of the staff or quality of the furniture in the lobby are all examples of __________________________________in a service environment.

a)

intangible clues

b)

tangible clues

c)

customer clues

3.

_____________ are defined as deeds, efforts, or performances.

a)

goods

b)

products

c)

services

4.

Other customers and servicescape are a parts of the __________________.

a)

product lifecycle

b)

servuction model

c)

target market

5.

Instagram Ads are example of which communication tool?

a)

advertising

b)

publicity

c)

sponsorships

6.

Salad Bar or Drink Stations are an examples of _______________________________. That allows businesses to increase supply.

a)

Customer participation

b)

Customer appreciation

c)

Customer awareness

7.

Gym 365 offers free services to their members including tanning bed, saunas, showers, etc. During busy times some gym members will take advantage of these ____________________________.

a)

Customer Participation Activities

b)

Freebies

c)

Complimentary Services

8.

Taste appeals basic mean giving ______________________. So customers can decided if they like your service or not before buying.

a)

Discounts

b)

Free Samples

c)

Rebates

9.

Recommendations from personal sources help us decide on what services to purchase. Which marketing strategies to stimulates word-of-mouth?

a)

Coupons

b)

Referrals

c)

Free samples

10.

Services that lack physical properties that consumer can sense prior to the purchase decision are considered _____________________.

a)

intangible dominant

b)

tangible dominant

c)

customer dominant

11.

Segment on the News featuring your companies new product line is an example of which of the 5 communication tools?

a)

advertising

b)

sponsorship

c)

publicity

12.

Signs, menus and brochures are examples of physical evidence that __________________________.

a)

facilitates the service process

b)

socialize employees and customers

c)

package the service

13.

In the "SOR Model" which of the following is an example of stimuli?

a)

Customers

b)

Displeasure

c)

Wall color

14.

Which of the 4 unique characteristics of a service is the primary characteristic?

a)

Perishability

b)

Intangibility

c)

Heterogeneity

15.

____________________ is a distinguishing characteristic of services that reflects the variation in consistency from one service transaction to the next.

a)

heterogeneity

b)

perishability

c)

inseparability