WorksheetsService Marketing
Total questions: 15
Worksheet time: 8mins
Which of the 5 senses is most important when developing a servicescape?
Sight
Smell
Taste
The physical appearance of the staff or quality of the furniture in the lobby are all examples of __________________________________in a service environment.
intangible clues
tangible clues
customer clues
_____________ are defined as deeds, efforts, or performances.
goods
products
services
Other customers and servicescape are a parts of the __________________.
product lifecycle
servuction model
target market
Instagram Ads are example of which communication tool?
advertising
publicity
sponsorships
Salad Bar or Drink Stations are an examples of _______________________________. That allows businesses to increase supply.
Customer participation
Customer appreciation
Customer awareness
Gym 365 offers free services to their members including tanning bed, saunas, showers, etc. During busy times some gym members will take advantage of these ____________________________.
Customer Participation Activities
Freebies
Complimentary Services
Taste appeals basic mean giving ______________________. So customers can decided if they like your service or not before buying.
Discounts
Free Samples
Rebates
Recommendations from personal sources help us decide on what services to purchase. Which marketing strategies to stimulates word-of-mouth?
Coupons
Referrals
Free samples
Services that lack physical properties that consumer can sense prior to the purchase decision are considered _____________________.
intangible dominant
tangible dominant
customer dominant
Segment on the News featuring your companies new product line is an example of which of the 5 communication tools?
advertising
sponsorship
publicity
Signs, menus and brochures are examples of physical evidence that __________________________.
facilitates the service process
socialize employees and customers
package the service
In the "SOR Model" which of the following is an example of stimuli?
Customers
Displeasure
Wall color
Which of the 4 unique characteristics of a service is the primary characteristic?
Perishability
Intangibility
Heterogeneity
____________________ is a distinguishing characteristic of services that reflects the variation in consistency from one service transaction to the next.
heterogeneity
perishability
inseparability
