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principles of marketing chapter 8

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

There are _______ tools in the promotion mix.

a)

5

b)

4

2.

advertising is a paid non personal presentation paid by companies , meant to promote ideas, goods or services.

a)

true

b)

false

3.

which is one of the objective of public relation?

a)

to get rich

b)

to get the good corporate image

c)

to maintain customer.

4.

this event is one of the promotion mix tool. what it is ?

a)

advertising

b)

public relation

c)

direct marketing

5.

key word for personal selling is ____________?

a)

eye on eye

b)

face to face

c)

first impression

6.

this picture ( Petron) refer to the:

a)

outdoor medias

b)

mail

c)

highway

7.

this picture refer to the sales promotion. So what it is?

a)

sachet

b)

sample

c)

sambal

8.

yes this is coupon and coupon is under the ______________ in promotional mix.

a)

sales promotion

b)

personal selling

c)

advertising

9.

there are __________ step in selling process.

a)

4

b)

9

c)

6

10.

how to remember the personal selling process?

a)

paphoclofo

b)

paphoclolo

c)

paphocloko

11.

prospecting the customer is important because :

a)

we can get the potential customer

b)

we can get the new friend

c)

we can get more information

12.

direct marketing is a database-driven process of directed communication with target customer.

a)

true

b)

false

13.

this picture refer to:

a)

direct mail

b)

newspaper

c)

catalog

14.

tele -marketing is one of tools for direct marketing.

a)

false

b)

true

15.

this flag goes to what country?

a)

Gabon

b)

Guyana

c)

Guatemala