WorksheetsQuiz 1- Marketing research
Total questions: 20
Worksheet time: 40mins
___________ is data originated by the researcher for the specific purpose of addressing the research problem
Primary data
Secondary data
Experimental data
Virtual data
Which of the following is NOT a disadvantages of secondary data?
The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.
Secondary data may be lacking of accuracy
Secondary data collection may be expensive and time consuming
Secondary data may not be completely current or dependable
__________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher
exploratory research
conclusive research
descriptive research
causal research
Which of the following is a characteristic of descriptive research design?
Flexible
mark by the prior formulation of specific hypothesis
versatile
often the front end of the total research
The manipulation of one or more independent variables is a characteristics of which of the following types of research designs?
exploratory research
descriptive research
causal research
objective research
____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner
An experiment
a focus group
A quantitative survey
A depth interview
Which of the following is NOT recognized as a classification for the various method of collecting survey data?
telephone interview
mail interview
observational interview
electronic interview
The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling extraneous variables is called a(n) _____________
experiment
test unit
hypothesis
manipulation measurement
________ variables are variables that are manipulated by the researcher and whose effects are measured and compared
Dependent
Interdependent
Extraneous
Interdependent
Variables that measure the effect of the independent variables on the test units are called ________.
Interdependent variables
extaneous variables
concurrent variables
dependents variables
The assignment of numbers or other symbols to characteristics of objects according to certain prespecified rules is called ________.
randomization
measurement
sampling
exploring
The generation of a continuum upon which measured objects are located is called _____
sampling
hypothesizing
scaling
factoring
Which of the following is NOT one of the four primary scales of measurement?
nominal scales
ordinal scales
interval scales
random scales
A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects is called a(n) ________.
nominal scales
ratio scales
ordinal scales
interval scales
Which of the following is not an objective of a questionnaire?
A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer
Questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate and to complete the interview
Questionnaire data must be easy to analyze
A questionnaire should minimize response error
Which of the following is the first step in the questionnaire design process?
specify the information needed
specify the type of interviewing method
determine the content of individual questions
decide on the question structure
Open-ended questions that respondents answer in their own words are called ___
structured questions
unstructured questions
double-barreled questions
filtered questions
In sampling, a(n) ________ is the object or person about which or from which the information is desired.
element
incident
hypothesis
census
A(n) ________ is the total of all the elements that share some common set of characteristics
sample
population
hypothesis
elements
Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.
probability sampling techniques
non-probability sampling techniques
stratified sampling
cluster sampling
