WorksheetsIA5
Total questions: 10
Worksheet time: 5mins
An example of a push communication strategy is _____.
answering questions about a product in an Internet forum
providing product information next to an item on a store shelf
advertising via radio, television, or in a newspaper ad
responding to a consumer request to be added to an e-mail list
The main responsibility of a product manager or brand manager is _____.
to create a promotional strategy for the brand
decide on pricing for the brand
help in the development of the actual product
all of the above
Which technology can be used by designers to create virtual prototypes?
computer-aided design (CAD)
global positioning systems
automated processes
short messaging service
Which skills are most important in a sales position?
manual dexterity
writing skills
interpersonal skills
all of the above
Which two technologies are becoming obsolete because of the current advances in computers and mobile devices?
telephone landlines and CAT-scan machines
fax machines and telephone landlines
telephone landlines and desktop computers
fax machines and desktop computers
Methods of conducting business that do not involve cash are referred to as _____.
orthodox trade
trade
traditional trade
counter-trade
What is a key benefit for companies in maintaining a presence on social media sites?
Customers have a chance to rate companies on social media sites.
Customers can speak directly with companies on social media sites.
Customers can complain about companies on social media sites.
Customers can leave their orders for companies on social media sites
When a company does nothing to the product it sells in another country, this strategy is referred to as _____.
market development
pricing adaptation
product adaptation
market maintenance
If Company A sells its products in a foreign country and agrees to buy raw materials produced in the foreign country to make some of its products, then Company A is practicing _____.
quotas
bartering
counter purchase
buyback
Once a company enters a market, what does it have to decide about marketing strategies?
whether to maintain the same advertising strategies
whether to modify the product that is being sold
whether to change the price of what is being sold
all of the above
