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Unit 23 Revision

Total questions: 35

Worksheet time: 2hrs 45mins

Name
Class
Date
1.

. Which of the following provides the backbone of marketing?

a)

Sales forecasting

b)

Profit forecasting

c)

Market targeting

d)

Market segmentation

2.

The types of sales forecasting include

a)

Micro forecasting

b)

Macro forecasting

c)

Both micro and macro forecasting

d)

Minor forecasting

3.

Macro forecasting is concerned with forecasting markets in

a)

Fragmentation

b)

Segmentation

c)

Totality

d)

Partiality

4.

Micro forecasting determines

a)

. Product's market share

b)

Price's market share

c)

Place's market share

d)

Product's price

5.

The type of forecasting is selected on the basis of

a)

Degree of accuracy

b)

Availability of data

c)

Product positioning

d)

All of the above

6.

Which of the following is/are the type of sales forecast on the basis of time frame

a)

Short range

b)

Long range

c)

Perspective planning forecast

d)

All of the above

7.

Sales forecasting involves study of

a)

Proper selling price

b)

Sales planning

c)

Consumer needs and demands

d)

All of the above

8.

Sales forecasting involves

a)

Sales Planning

b)

Sales Pricing

c)

Consumer tastes

d)

All of the above

9.

'Benchmark' means

a)

Sales performance measurement

b)

Marks given to salesperson

c)

Appraisal

d)

Standard values for comparison

10.

Market share means

a)

Share capital of the company

b)

Employees stock option

c)

Share price quoted in the market

d)

Percentage share of business of the company as compared to peers

11.
11. Market share can be increased by increasing
a)
o    A. Raw material cost
b)
o    C. The sales
c)
o    D. The sales staff
d)
o    E.  Competition
12.
12. Market size also means
a)
o    A. Market planning
b)
o    C. Market Space
c)
o    D. Market distribution
d)
o    E. Market channel
13.
13. A fall in the market share implies
a)
o    A. Sales have gone up
b)
o    B. Profit has gone up
c)
o    C. Prices are eratic
d)
o    D. Competition has increased
14.
14. Injury method of sales forecasting includes
a)
o    A. Top Jury method
b)
o    B. Percolated Jury method
c)
o    C. Both the above
d)
o    None of the above
15.
15. The analytics and statistical method of sales forecasting include
a)
o    A. Extrapolation method
b)
o    B. Moving average method
c)
o    C. Time series analysis
d)
o    E. All of the above
16.

The first stage in creating the sales forecasting is to estimate

a)

Market demand

b)

Profit

c)

Wealth

d)

Prospect

17.

The component of sales forecast is/are

a)

Sales target

b)

Sales budget

c)

. Both the above

d)

None of the above

18.

Sales forecasting can be based on which of the following information?

a)

What customers say about the product

b)

What customers are actually doing

c)

What customers have done in the past

d)

All of the above

19.

A common method of preparing sales forecast consists of

a)

Prepare a macro economic forecast

b)

Prepare on industry sales forecast

c)

. Prepare a company sales forecast

d)

All of the above

20.

Which of the following is not a source of information to forecast sales?

a)

Types of metrics

b)

Historical sales data

c)

Past sales trends

d)

salesperson feedback

21.

Which of the following is not the benefits of a dedicated sales forecasting tool?

a)

Forecast templates

b)

Visuals for sales managers

c)

Better contextual understanding of forecasts

d)

Rising profits

22.

Typically what does sales forecasting technology aim to answer ?

a)

What amount of revenue can we expect?

b)

How did actual sales compare to expected sales? If those two numbers don’t match, why not?

c)

What method will produce the most accurate forecast?

d)

all of the above

23.

What does Sales forecasting software include?

a)

software

b)

templates

c)

skilled salespeople

d)

all of the above

24.

What do Sales forecasting templates help with?

a)

simplify the math and data analysis

b)

increase profit

c)

creating templates

d)

all of the above

25.

Sales are the lifeblood of a business. What are the importance of sales forecasting?

a)

helps you pay employees, cover operating expenses

b)

buy more inventory

c)

market new products and attract more investors

d)

all of the above

26.

Which of the following is not true for forecasting?

a)

Forecasts are rarely perfect

b)

The underlying casual system will remain same in the future

c)

Forecast for group of items is accurate than individual item

d)

Short range forecasts are less accurate than long range forecasts

27.

Which of the following are included in sales forecasting?

a)

sales pricing

b)

sales planning

c)

distributive channels

d)

all of the above

28.

What is a sales forecast?

a)

an estimate of how much will be sold

b)

an estimate of how much will be spent

c)

an estimate of what needs to be purchased

d)

an estimate of human resource needs

29.

What are KPIs?

a)

the metrics by which you will evaluate your team's performance against your sales and organizational goals

b)

goals and objectives

c)

performance of salespersons

d)

none of the above

30.

What is the full form of KPI?

a)

Key Performance Indicator

b)

Keep Performance Intact

c)

Key Persistant Initital

d)

Kept Performance Inside

31.

What is qualitative forecasting technique?

a)

it helps in forecasting by questioning customers

b)

it is technique to judge quality of the product and service

c)

a statistical technique to make predictions about the future which uses expert judgment instead of numerical analysis

d)

none of the above

32.

What is quantitative forecasting technique?

a)

forecasting technique to check quantity

b)

forecasting technique to check stock and inventory

c)

a statistical technique to make predictions about the future which uses numerical measures and prior effects to predict future events.

d)

none of the above

33.

Which one of these is a Quantitative method for forecasting?

a)

analytical data

b)

time series

c)

demand graph

d)

linear equation

34.

What includes in past sales trends needed for forecasting sales?

a)

sales by product

b)

sales by customer and region

c)

sales by channel

d)

all of the above

35.

Due to forecasting sales, one can create___

a)

pay/salary structures

b)

bonus and commission structures

c)

future sales trends

d)

all of the above