wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Hospitality Industry and promotion

Total questions: 52

Worksheet time: 29mins

Name
Class
Date
1.

Camping and caravan Site

a)

Brochure

b)

Trade Magazine

c)

Cinema

d)

Press Release

2.

Caribbean Holidays

a)

DVD

b)

Posters

c)

Direct Mail

d)

Local Newspapers

3.

Boating Holidays

a)

Point of sale Display

b)

Local Radio

c)

Local Exhibition

4.

Hand- gliding lessons

a)

Trade Magazine

b)

Vitural Tours

c)

Women's Magazines

d)

Brochure

5.

A Hair and Beauty Show

a)

National Television

b)

Point of sale Display

c)

Women's Magazines

6.

Local Community Festival

a)

Cinema

b)

Brochure

c)

Local Radio

d)

Press Release

7.

Cookery Weekend

a)

Brochure

b)

Local Newspapers

c)

Posters

d)

Point of sale Display

8.

Public owned Swimming Pool

a)

Point of sale display

b)

Brochure

c)

National Television

d)

Press Release

9.

New Museum

a)

Press Release

b)

Brochure

c)

Direct Mail

d)

National Television

10.

International Airline low season fares

a)

direct mail

b)

press Release

c)

Point of sale display

d)

Magazines

11.

Hotel wedding package

a)

Direct Mail

b)

National television

c)

DVD

d)

Cinema

12.

Late availability discount package holidays

a)

Local Radio

b)

point of sale display

c)

cinema

d)

brochure

13.
Hotel is full or when all rooms have been sold. Reached capacity.
a)
Full house
b)
House at Full Capacity
c)
Hotel Success Rate
d)
Hotel Full
14.
Why is the hospitality industry important to the economy?
a)
Travel is the most important segment.
b)
People love seeing pineapples everywhere.
c)
It provides many jobs and generates trillions of dollars.
15.

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used?

a)

Print advertising

b)

Word–of–mouth

c)

Social media

d)

Opt–out email

16.
The technology that allows reservations to be made on a website
a)
Booking engine
b)
Search engine
c)
Reservation station
d)
Technology booking station
17.
A purchase of banner ads on Expedia is an example of:
a)
Paid Advertising
b)
Public Relations
c)
Social Media
18.
 Communications in the event of a foodborne illness at a hotel would most likely be managed by the:
a)
Advertising department
b)
Public relations department
c)
Security department
19.
A New Year's Eve party that is hosted and well publicized by a hotel is an example of:
a)
Direct Marketing
b)
Public Relations
c)
Web Advertising
20.
A global distribution system is:
a)
An electronic network for travel buyers and sellers around the world
b)
A hotel chain's backup power grid
c)
A popular travel website
21.

Which of the 4P's does this represent: Advertisements in the newspaper

a)

Product

b)

Price

c)

Place

d)

Promotion

22.

Which of the 4P's does this represent: Air Jordans

a)

Product

b)

Price

c)

Place

d)

Promotion

23.

Which of the 4P's does this represent: Discounts

a)

Product

b)

Price

c)

Place

d)

Promotion

24.

Which of the 4P's does this represent: Transportation

a)

Product

b)

Price

c)

Place

d)

Promotion

25.

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

26.
Define the term 'advertising'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
27.
Define the term 'public relations'
a)
Relationship between a business and its customers.  Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
b)
Relationship between a business and its commercial partners.  This relationship is really important.
28.

Tick the boxes that are market segments

a)

Age

b)

Location

c)

Promotion

d)

Income

e)

Hair and eye colour

29.

Which best describes marketing?

a)

The process of making a product no one has ever come up with and bringing it straight to sale

b)

The process of identifying, anticipating and satisfying customer needs profitably.

c)

The process of identifying customer wants while making a profit

d)

Making a product and bringing it straight to sale

30.

A (a)   is the group of people to whom a business aims to sell its products or services

31.

Which of the following best describes a product life cycle?

a)

Introduction, Maturity, Growth, Saturation, Decline

b)

Growth, Introduction, Maturity, Decline, Saturation

c)

Introduction, Growth, Maturity, Saturation, Decline

d)

Introduction, Growth, Maturity, Decline, Saturation

32.

Tick which of the following are the 4 P of marketing mix?

a)

Place

b)

Promotion

c)

Price

d)

Product

e)

Public Relations

33.

Who is the agency that investigates complaints made against adverts that are misleading or false?

a)

Irish Advertising Agencies and Companies Ireland (IAAC)

b)

Advertising Standards Authority of Ireland (ASAI)

c)

Institute of Advertsising Practitioners Ireland (IAPI)

d)

Irish Film and Television Network (IFTN)

34.

What does AIDA stand for?

A ______________

I ______________

D _____________

A______________

(a)  

35.

Which of the following are part of the promotion mix?

a)

Celebrity endorsement

b)

Loss Leaders

c)

Product placement

d)

Social Media

e)

Public Relations

36.

Which of the following are examples of pricing strategies?

a)

Cost-Plus pricing

b)

Loss Leader pricing

c)

Introduction pricing

d)

Premium pricing

37.

Identify on geographic segments

a)

Middle east

b)

European Market

c)

age

d)

Asian market

38.

_________ is a process of buying and selling activities, or commercial transaction through electronic platform such as Internet and mobile applications.

a)

Delivery apps

b)

New media

c)

e-commerce

d)

Old media

39.

The first 'P' deals with the “thing” the business is selling is:

a)

Product

b)

Price

c)

Promotion

d)

Place

40.

___________ includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing, sponsorship, etc.

a)

Price

b)

Marketing

c)

Promotion

d)

Process

41.

What does SWOT stand for?

a)

Strengths, Weaknesses, Opportunities, and Threats

b)

Strengths, Weaknesses,, Opponents, and Threats

c)

Strengths, Weaknesses, Opponents, and Targets

d)

Strengths, Weaknesses, Opportunities, and Targets

42.

The target market for a backpacker lodge would be....

a)

young adults

b)

the elderly

c)

young professionals

d)

school kids

43.

Place refers to...

a)

only where a country is

b)

where a person can access a product (including websites)

c)

how much they advertise

d)

pricing schemes

44.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above.
45.
What sales promotion technique is this?
a)
Price Discount
b)
Discount Coupons
c)
Gift
d)
Sample
46.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above
47.
What is the form of promotion technique in the picture?
a)
Print 
b)
Broadcast
c)
Eletronic
d)
None of the above
48.
What sales promotion technique is this?
a)
Discount coupon
b)
Gift
c)
Price discount
d)
Contest
49.
What type of Public Relations is this?
a)
Corporate Identity Material
b)
Websites
c)
Sponsorship
d)
News
50.
What type of Public Relations is this?
a)
Sponsorship
b)
Website
c)
Special Event
d)
News
51.
What sales promotion technique is this type of property sales?
a)
Direct marketing
b)
Personal selling
c)
Advertising
d)
Sales promotion
52.
Which is an example of publicity?
a)
A news release
b)
Direct mail
c)
Billboard
d)
TV commercial

Similar Resources on Wayground

Rijbewijs B Les 1 tot Les 21

50 questions

Rijbewijs B Les 1 tot Les 21

quiz

Worksheet

•

12th Grade - Professi...

REVIEW 3

52 questions

REVIEW 3

quiz

Worksheet

•

12th Grade

Quarter Test 1

51 questions

Quarter Test 1

quiz

Worksheet

•

11th Grade

Quizz digitalisation

50 questions

Quizz digitalisation

quiz

Worksheet

•

1st - 12th Grade

Quiz Front Office, telephone operator

48 questions

Quiz Front Office, telephone operator

quiz

Worksheet

•

12th Grade

Modern Times Part 1

50 questions

Modern Times Part 1

quiz

Worksheet

•

9th Grade - University

quiz_static

50 questions

quiz_static

quiz

Worksheet

•

12th Grade

Scouts (Malaysia) Quiz

50 questions

Scouts (Malaysia) Quiz

quiz

Worksheet

•

6th - 10th Grade