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Blumler and Katz - Mojo magazine

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What are all of the white cover lines?

a)

Names of bands or artists

b)

Names of writers

c)

Names of albums

d)

Names of singles

2.

What is the name for this page?

a)

Listings page

b)

Index

c)

Contents page

d)

Cover page

3.

Which band is at the top of the page?

a)

Madness

b)

The Kinks

c)

The Black Keys

d)

Jeff Lynne

4.

What does gratification mean?

a)

Pleasure

b)

Pain

c)

Need

d)

Function

5.

What does the word USE mean when it's a noun (a thing)?

a)

Purpose

b)

Pleasure

c)

Pain

d)

Profit

6.

Which of the following are uses and gratifications of media texts, according to Blumler and Katz?

a)

Information

b)

Integration and social interaction

c)

Entertainment

d)

Personal identity

e)

Loyalty

7.

According to Blumler and Katz, how might the audience use or be gratified by a media text?

a)

They might be informed by the text.

b)

They could use the text as a form of entertainment.

c)

They might use the text as a basis for conversation and social interaction.

d)

They might personally identify with aspects of the text

8.

What information would the audience get from this copy of Mojo?

a)

Members of Madness have written a book about the band

b)

Prince had a book published after his death

c)

The Spice Girls are having a reunion

d)

Harry Styles wears fishnet stockings

9.

What might the audience find entertaining about this magazine?

a)

There is a free CD with music

b)

There are 148 reviews of bands

c)

The photography

d)

The articles

10.

How might an audience personally identify with the magazine?

a)

The audience is mostly male and so are the artists in the magazine

b)

The audience is above 35 and most of the music is from the 60s, 70s, and 80s

c)

The magazine looks boring and most of the audience is old

d)

The magazine has a free CD and most of the audience still listens to CDs