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WorksheetsMarketing Terminology
Total questions: 25
Worksheet time: 8mins
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
price
supply and demand
target market
marketing mix
Positioning products and services with the power of the brand is known as?
Marketing
Branding
Producing
Consuming
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Brand equity
Brand value
Brand worth
Brand amount
Successful logos...
Use relevant symbols
Make sense
Invoke the brand name
Are complicated
A short and striking or memorable phrase used in advertising is known as a...
Catch phrase
Slogan
Brand promise
Logo
A segment can be defined as__________.
a pizza slice
a section or part of a whole
a piece of orange
the whole part of something
The area of coverage for which there is a demand for given product is known as_____________.
the target market
a market segment
the entire or total market
a shopping centre
Market segmentation is _______________.
dividing a total market into particular groups who share one or more common characteristics
looking at the entire market and identifying them as the target market
dividing a total market into particular groups who share one or more different characteristics
slicing a pizza into pieces
The two most widely used demographic dimensions for market segmentation are?
Age
Gender
Occupation
Ethnicity
A niche market usually includes _________.
a very eccentric customer base
a very unusual customer base
a very wide customer base
a very specific customer base
Collecting and assessing of information about the needs and wants of consumers is known as?
Market research
Googling
Market knowledge
Market segmentation
Two common market dimensions used for segmentation include?
Demographics
Geographics
Personalities
Income
The ______________ consists of all elements outside a business that may act as pressures or forces on the operations of a business.
macro environment
micro environment
environment
market
Managing a business in a way that the social welfare of the community is taken into consideration when making business decisions is known as?
Social enterprise
Social trends
Social responsibility
_______________ are the ideas, values and beliefs held by people in a particular society.
Social attitudes
Beliefs
Ideas
Social behaviour
Benefits of technological advancements for business include;
Improving productivity
Global communication
Worldwide design, production and distribution
Internet access
Limitations of technological advancements for business include;
Decrease in the number of employees required, due to being replaced by technology.
Current technology constantly needing updating.
Extra time and money needed to improve technology and remain competitive.
Having more technology available to use
A measure of how optimistic consumers feel about the state of the economy and their personal financial situation, now and in the future, is know as?
Consumer confidence
Unemployment
Economic risk
Gross domestic product
