WorksheetsCurrent Issue in Hospitality & Tourism: Marketing
Total questions: 10
Worksheet time: 5mins
_________ is a process of buying and selling activities, or commercial transaction through electronic platform such as Internet and mobile applications.
Delivery apps
New media
e-commerce
Old media
C2B is one of the e-commerce categories. It occurs when_______
transactions exist between business and consumer
consumer sells or contributes monetary value to a business
consumer bought and sold between two consumers
business buy products or services from the other business
The first 'P' deals with the “thing” the business is selling is:
Product
Price
Promotion
Place
___________ includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing, sponsorship, etc.
Price
Marketing
Promotion
Process
People in marketing mix refer to__________
employees
customers
employees and customers
suppliers and retail chain
____________ refer to the process of gathering, analyzing and dispensing information through macro, micro and SWOT analysis for tactical or strategies purposes.
Environmental scanning
Marketing mix
Marketing concept
Rebranding
The following factors are purpose of environmental scanning EXCEPT ____________
to control a combination factors that can influence consumers to purchase products and services offered by company
to improve organization's performance in the industry and making strategic business decisions
to identify the opportunities and threats in business ecosystem
to help management to determine the future direction of the organization
Rebranding can be defined as_____________________
process of scanning the environmental of business organization
technique to increase sales of profits
technique to reduces uncertainty
process of changing the corporate image of an organization
Following are the benefits of rebranding EXCEPT:
Differentiating business from competitors
Keeping business current in market
Help company to be more profitable
Keeping business focus on the same goals
The first thing you have to bear in mind before start rebranding your company is____________
understanding your mission and values
Manage the rebrand carefully
develop a rebranding strategy that works with your existing branding
consider the market and your competition
