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WorksheetsDigital Marketing (English)
Total questions: 13
Worksheet time: 8mins
Name
Class
Date
1.
What is the main goal of social media or digital marketing?
a)
To connect business with consumers
b)
To be funny
c)
To entertain
d)
To teach about the dangers of the internet
2.
A mark or design placed on a product to identify it is...
a)
brand
b)
brand position
c)
brand loyalty
d)
benefit
3.
Which of the following is NOT a tangible part of the brand?
a)
image
b)
brand name
c)
logo
d)
slogan
4.
A brand that represents a whole company is
a)
product brand
b)
brand name
c)
brand identity
d)
corporate brand
5.
Which of the following give a product IDENTITY?
a)
logo
b)
slogan
c)
brand name
d)
all of the above
6.
Branding provides information on
a)
identity
b)
quality
c)
consistency
d)
all of the above
7.
The image a brand has in the mind of the consumer is the ...
a)
corporate brand
b)
brand position
c)
brand loyalty
d)
visual symbol
8.
A successful Web site is built around
(increasingly important in ever growing and more competitive markerts)
(increasingly important in ever growing and more competitive markerts)
a)
those lovely chickens
b)
the needs of the developer
c)
business-centered design
d)
customer-centered design
9.
The purpose of copyright is to
a)
allow others to use a creative work however they wish
b)
protect a person's creative work and require permission for others to use it
c)
make it easier for others to share another person's work as their own
d)
allow people to download or copy a person's work without paying
10.
A target market is...
a)
The group of customers a business seeks to attract who have specific, similar needs
b)
The group of 5 to 10 people that a business markets to on a daily basis
c)
All of the customers who shop at target
d)
A customer who has an unfulfilled desire and is financially able and willing to fill that desire
11.
This function of marketing responds to customers perception of value:
a)
Selling
b)
Pricing
c)
Product/Service Management
d)
Promotion
12.
What type of post is the most shareable?
a)
Sincere
b)
Spam
c)
Positive
d)
Snarky
13.
What type of post is the most shareable?
a)
Sincere
b)
Spam
c)
Positive
d)
Snarky
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