The interactive view of communication is the most effective way to describe the human communication process.

The 8-step process of speech development begins with careful and thorough analysis of the occasion and the projected audience.

The audience members' personal variables such as age, gender, and racial diversity, as well as, various situational factors like socio-economic status, political affiliations, and religious backgrounds, have minimal effect on how effective a speaker will be in a specific communication situation.

An individual's perception is not solely based on the five basic human senses, but also is influenced by personal past experiences, role or status, personality, and culture.

A person's beliefs, motives, and attitudes generally are not considered to have an influence on the individual's perception of other people.

Just as positive feedback while listening to a speaker will increase audience involvement, negative feedback is likely to decrease the frequency of members' contributions to the communication process.

In order to increase the potential for effective communication, it is important that people pay attention to what others are saying and to be actively involved in the speech communication process.

The goal of appreciative listening is to evaluate the content of the sender's message in order to decide whether to accept or reject the information.

Because language is a common code among a given group of people, it allows them to understand, predict, and control their environment and other people.