WorksheetsTopic 9.5 - Branding - Design Technology
Total questions: 16
Worksheet time: 8mins
What is branding?
A name, term, design, symbol or any feature that identifies one seller's good or service as distinct from those of other sellers.
The identity of a company/business and its products.
The promotion of a particular product or company by means of advertising and distinctive design.
What is the meaning of Brand Loyalty?
When a person favours supplier and prefers to buy products from them rather than from other suppliers.
The division of a market of consumers.
The identity of a company and its products.
The maintain or improvements of brand image while creating an innovative new product.
Out of the examples below, pick the answers that can be counted as an example of Brand Loyalty
F1 VS MotoGP
Nike VS Adidas
CIS VS SAS
iPhone VS Android
Why do companies rebrand their products?
Because of: Age / Geographical Location / Gender / Culture
Because of: Emotion / Opinions / Negativity
Because they feel like it
Because of: Pressure accumulated by the consumers
What is the aim of branding?
Expand the company to let customers know the brand.
Create a new company from scratch and promote company products.
Encapsulates the identity of a company its product.
Is this an example of rebranding?
Yes
No
Can this be considered as rebranding?
Yes
No
What is registered design?
According to current popularity, launch similar products.
The copyright of the product appearance.
A similar function product but different appearance.
A similar appearance product but different function.
What is the meaning of Registered Design?
An intellectual property mark
The configuration, pattern, or ornamentation which when applied to a product give the product a unique appearance.
A symbol, word/words legally restored or established by use as represent a company/product.
What is the meaning of definition of Trademarks?
A unique packaging design
A property mark that protects a product's appearance.
A symbol, word/words legally restored or established by use as represent a company/product.
How does positive publicity helps the brand?
The quality of the product
Promotes more people to apply to the company
Better sales and use of products & services
True or False - does this count as Positive Publicity?
False
True
Yes
No
True or False - The impact of packaging on a brand isn't helping the communicate the company's brand identity to get stronger
False
True
True or False - Is this a good example of rebranding?
True
False
Does this count as Negative Publicity?
Yes
No
How does packaging contribute a brand's identity?
It helps the company gain recognition
It makes the product look good
It tries to lower peer pressure
