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Worksheets1) Discover Social Media Marketing Challenge
Total questions: 8
Worksheet time: 4mins
Which two answers fit the purpose of Social Media Marketing?
Repurpose your TV ads into social media advertisements
Tap on social networking websites as a marketing tool
Produce content that users will share with their social network
Reuse your posters and brochures on social media
Share the most exciting content from your daily life
What is a Pro of YouTube as a social media marketing channel?
You can tap on SEO and organic traffic
You can develop photo albums of your products
You can easily create a video and publish it here
You can upload your television advertisements here
What are 5 types of content you can publish on LinkedIn?
Text Post, Image Post, Articles, Videos, and Documents
Videos, Live Streaming, Infographics, Quizzes, and Apps
Text Post, Powerpoint Slides, Facebook Stories, Notes, and Articles
Cartoons, Drawings, Movies, Books, and Podcasts
What is a Pro of Facebook as a social media marketing channel?
You can run very specific and targeted ads
You can have fun identifying fake accounts and spammers
You can easily search for posts using #hashtags
You can directly sell to B2B clients easily using Facebook
Which types of businesses work well on Instagram? (tick all that apply)
Restaurants and bars
Fashion retail
Legal firms
Travel
Accounting firms
What is a Con of Instagram?
It doesn't work for visually appealing products
It is difficult to find posts using #hashtags
It has poor engagement in likes compared to Facebook
It is less effective for older demographic groups
It isn't optimized for smartphones
What is a Con of Facebook as a social media marketing channel? (Tick all that apply)
You can only advertise to people in Singapore
You need a long time to build your fans organically
You need to spend money on advertisements as organic reach is poor for pages
You can only post viral videos on Facebook
You can only post 5 photos in your photo album
What is a Con for YouTube as a social media marketing channel?
Many influencers are on YouTube
It allows you to provide in-depth educational content to your audience
Many Singapore companies have a YouTube channel
YouTube has a negative (thumbs down) feedback feature
YouTube videos have a poor conversion rate
