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PRODUCTS

Total questions: 58

Worksheet time: 26mins

Name
Class
Date
1.

'A product' is described as ...

a)

a thing produced by labour or effort.

b)

a system that provides the public with something it needs.

c)

the work or the quality of work done by somebody when servicing a customer.

2.

Which of the following does NOT define 'a service'?

a)

A system that provides the public with something it needs.

b)

A thing produced by labour or effort.

c)

The work or the quality of work done by somebody when servicing a customer.

3.

Which of the following is considered as 'a product'?

a)

A beauty parlour

b)

A barbershop

c)

A smartphone

4.

Which of the following is considered as 'a service'?

a)

A fast food chain

b)

A farmers' market

c)

An electrical appliance store

5.

An electrical kettle is classified as ....

a)

a type of food

b)

a kitchen appliance

c)

a type of hand tool

6.

A hotel room is classified as ...

a)

a type of food

b)

a personal space

c)

a type of accommodation

7.

A feature of a product or service can be defined as ...

a)

a common quality that something has.

b)

a special activity that something can do

c)

something important, special or interesting that it has

8.

A function of a product or service refers to ...

a)

a common quality that something has.

b)

a special activity that something can do

c)

something important, special or interesting that it has

9.

A characteristic of a product or service is described as ...

a)

a common quality that something has.

b)

a special activity that something can do

c)

something important, special or interesting that it has

10.

Which of the following describes a characteristic?

a)

This smartphone is a bit bulky.

b)

This smartphone has big memory space.

c)

This smartphone is available in three colours.

11.

Which of the following describes a function?

a)

This smartphone is sold at RM 2500 per unit.

b)

This smartphone can be used to make video calls.

c)

This smartphone has the best safety feature.

12.

Which of the following describes a feature?

a)

This smartphone can only be purchased from their online store.

b)

This smartphone is one of the lightest smartphone in the market.

c)

This smartphone comes in three storage sizes; 32GB, 128GB and 256GB.

13.

Which one is NOT a stage in the PLC?

a)

maturity

b)

decline

c)

growth

d)

development

14.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

15.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

16.

What is a product extension?

a)

longer production time

b)

products with extension features

c)

strategies to keep the product from declining

d)

products that keep going through the different stages

17.

Which stage requires lots of advertising?

a)

introduction

b)

growth

c)

maturity

d)

decline

18.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

19.

What should a business do in the intro stage?

a)

make lots of their product

b)

build up sales

c)

increase staff numbers

d)

increase customer awareness

20.

What could a business do in the decline stage?

a)

remove the product from the market

b)

use a product extension strategy

c)

increase production

d)

sack the directors and start again

21.

Which stage has economies of scale?

a)

introduction

b)

growth

c)

maturity

d)

decline

22.

What stage would Netflix be in? Discussion.

a)

introduction

b)

growth

c)

maturity

d)

decline

23.

What stage would Kleenex handee towels be in? Discuss.

a)

Introduction

b)

Maturity

c)

Decline

d)

Growth

24.

What stage has numbers of prototypes?

a)

introduction

b)

growth

c)

maturity

d)

decline

25.

What stage would a business have large market share?

a)

Intro

b)

growth

c)

maturity

d)

decline

26.

What stage could encourage niche markets?

a)

intro

b)

growth

c)

maturity

d)

decline

27.

What stage would gluten free sausages be in?

a)

intro

b)

growth

c)

maturity

d)

decline

28.

What has Coke Cola done to its product to survive?

a)

change the recipe

b)

change the bottle

c)

change the size

d)

change the logo

29.

What stage will have decreases in production?

a)

intro

b)

growth

c)

maturity

d)

decline

30.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

31.

Which stage would Nivea men's moisturiser be in? Discuss.

a)

intro

b)

maturity

c)

decline

d)

growth

32.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

33.
Which adjective would be INCORRECT to describe beautiful skin?
a)
white
b)
impeccable
c)
luminescent
d)
unblemished
34.
Which adjective would be APPROPRIATE to describe beautiful hair?
a)
unkempt
b)
tousled
c)
disheveled
d)
luscious
35.
Which of these words is INAPPROPRIATE to describe sweets and desserts?
a)
irresistible
b)
scrumptious
c)
flavourless
d)
award-winning
36.
Which of these is CORRECT when describing vitamins and supplements?
a)
clinically-detested
b)
health-demoting
c)
naturally- occurring
d)
lavatory-tested
37.
Which adjective would be INAPPROPRIATE to describe real estate or houses?
a)
pristine
b)
structurally sound
c)
priced-over-value
d)
aesthetically pleasing
38.
Which adjective is INAPPROPRIATE to describe clothing and apparel?
a)
avant garde
b)
must-have
c)
unsightful
d)
top-of-the-line
39.
Which phrase would be INAPPROPRIATE to describe fruits and vegetables?
a)
grotesque
b)
nature's finest
c)
the season's best
d)
immune-boosting
40.
Which word/phrase would be INAPPROPRIATE to describe cars and vehicles?
a)
faulty
b)
unparalelled
c)
fuel-efficient
d)
performance-inspired
41.
Which word or phrase would be INAPPROPRIATE to wish to a newly-wed couple?
a)
blessed
b)
love-struck
c)
treasured
d)
scornful
42.
Which of this word/phrase would be INAPPROPRIATE to describe living plants and trees?
a)
decayed
b)
medicinal
c)
statuesque
d)
variegated
43.
This is the amount customers pay for the product
a)
Price
b)
Value
c)
Retail
d)
Cost
44.
What really determines the value that customers place on entertainment and sports?
a)
Whatever owners and producers decide to charge for the product.
b)
The customer’s perception of the product’s quality and/or value.
c)
Whatever ticket brokers decide to charge for that particular event.
d)
The players or performers will determine the price customers pay. 
45.
This is a pricing strategy that sets a higher than average price to target customers seeking status and high quality:
a)
loss leader pricing
b)
odd-even pricing   
c)
bundle pricing
d)
prestige pricing
46.
These are products that are physical goods that offer benefits to customers.
a)
tangible products
b)
intangible products 
c)
industrial services
d)
consumer services
47.
These products are nonphysical products, also called services, such as golf lessons.
a)
tangible products
b)
intangible products
c)
industrial products
d)
consumer products
48.
Mr. Crouch will be taking the HHS Choir on a trip to New Your City. While planning this trip, Mr. Crouch will be MOST interested in which of the following?
a)
industrial packages
b)
psychological packages             
c)
prestige packages
d)
group packages     
49.
Any good purchased by the customer for their personal use.
a)
consumer product
b)
tangible product             
c)
business product
d)
intangible product
50.
Any good purchased by an organization for use in their operations.
a)
consumer product 
b)
tangible product             
c)
business product
d)
intangible product
51.
All products progress through the Product Life Cycle. The stages of the Product Life Cycle include: 
a)
Introduction, Expansion, Growth, Decline
b)
Introduction, Development, Maturity, Decline
c)
Introduction, Growth, Expansion, Decline
d)
Introduction, Growth, Maturity, Decline 
52.
In this stage of the Product Life Cycle sales and profits increase. The popularity and profitability of the new product attracts competitors.
a)
Introduction
b)
Growth       
c)
Expansion
d)
Decline
53.
In this stage of the Product Life Cycle sales and profits will fall and the company may decide to discontinue the product.
a)
 Introduction
b)
Degeneration         
c)
Maturity
d)
Decline
54.
This is the creation and maintenance of satisfying exchange relationships:
a)
selling
b)
marketing
c)
advertising
d)
globalization
55.
Businesses must differentiate their products from those of competitors in order to create loyalty and attract new customers.
a)
True
b)
False
56.
Businesses must differentiate their products from those of competitors in order to create loyalty and attract new customers.
a)
True
b)
False
57.
Which of the following is not an example of follow-up with the customer?
a)
demonstrating a product
b)
telephone call after the sale
c)
personal thank you note sent to the customer
d)
customer survey following the sale
58.
Closing the sale
a)
involves suggestion selling
b)
moves the customer to make a decision
c)
is the ultimate goal of the sales associate
d)
all of the above

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