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WorksheetsRetail PKK
Total questions: 20
Worksheet time: 40mins
________ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location (CLO1)
Providing services
Breaking bulk
Providing assortments
Holding inventory
Exclusive dealing
A major value-providing activity performed by retailers is ________, so that products will be available when consumers want them (CLO1)
breaking bulk
holding inventory
scrambled merchandising
backward integration
providing assortments
With respect to retailing, which of the following best defines assortment of merchandise? (CLO1)
Each different item of merchandise offered by a retailer
The number of different items offered in a merchandise category
The number of merchandise categories a retailer offers
Merchandise with minor mistakes in construction
End-of-season merchandise that will not be used in following seasons
Which of the following differentiates a hypermarket from a supercenter? (CLO1)
Hypermarkets do not offer self-service facilities, whereas supercenters offer self-service facilities to their customers
Hypermarkets carry a larger proportion of food items, whereas supercenters carry a larger portion of non-food items
Hypermarkets have a greater emphasis on dry groceries, whereas supercenters have a greater emphasis on perishables.
Hypermarkets are very common in the United States, whereas supercenters are not common in the United States.
Hypermarkets provide large parking facilities to its customers, whereas supercenters do not provide parking facilities to their customers.
After using her same car for 17 years, Tracey's mechanic told her that it would cost more to fix the transmission than what the car was worth. She decided it was time for a new car. In which stage of the buying process is Tracey involved? (CLO2)
Product selection
Need recognition
Information search
Product examination
Product purchase
Burger King in RNR Sungai Buloh, Selangot, was not allowed to have a sign taller than 10 ft. and could not have any neon lights on the outside of the building. This is an example of the use of a...............(CLO2)
building code.
blue law
licensing requirement.
trading area code.
common maintenance code.
Syafiq Kyle was walking across campus to the library when he noticed an area that had posters displayed and for sale that was not there earlier in the week. This retail format would be an example of a (CLO1)
kiosk.
parasite store.
store within a store.
timed leased agreement.
pop-up shop.
Customer loyalty means (CLO1)
customers are committed to purchasing from the retailer and will seldom shop at competing stores.
customers have a high frequency of purchasing merchandise from the retailer.
customers have most recently shopped and purchased from the retailer.
customers make the highest amount of their purchases at one retailer and will be loyal to that retailer.
customers have positive emotions about a retailer and will be loyal to that retailer.
Which of the following schemes is the correct order describing the levels of the merchandise classification scheme from the highest level to the lowest level ? (CLO1)
Department-Merchandise Group-Classification-Category-SKU
Merchandise Group-Classification-Department-Category-SKU
Merchandise Group-Department-Classification-Category-SKU
Classification-Department-Category-Merchandise Group-SKU
Category-Classification-Merchandise Group-Department-SKU
Which of the following persons is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category? (CLO1)
Assortment supervisor
Category captain
Category manager
Category specialist
Consumer advocate
Merchandise like men's crew socks, canned peas, college ruled loose leaf paper, and 60-watt light bulbs would be considered as________ that are in continuous demand over an extended time period. (CLO1)
expected merchandise
sample merchandise
staple merchandise
seasonal merchandise
fashion merchandise
All of the following are terms for products developed by retailers except (CLO1)
store brands.
private-label brands.
house brands.
own brands.
manufacturer's brands.
Which of the following is not an objective for store design? (CLO3)
Implement the retailer's strategy.
Build loyalty by providing a rewarding shopping experience.
Increase sales on a visit.
Meet legal requirements.
Cut costs.
Why is it important for stores to be designed with flexibility in mind? (CLO3)
It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture.
Retailing is a dynamic business, and retailers need to keep changing the merchandise mix offered
Customers find it hard to locate merchandise if fixtures are rigid.
Department managers never know what to expect from the planner's allocations and require the ability to display more merchandise at a moment's notice.
Environmental legalities require stores to have flexible designs to reduce waste
Which of the following statements does not describes the features of a grid layout? (CLO3)
It provides a visually exciting design.
It is well suited for shopping trips in which customers need to move throughout the entire store and quickly locate products they want to buy.
It is well suited for grocery retailers.
It is cost efficient.
It efficiently utilizes vertical space.
Which of the following statements is true of customer service? (CLO3)
The retail offerings of a company are not influenced by customer service.
It is relatively easy for a company to duplicate the services offered by a competitor.
It does not provide major strategic advantages for a company.
It increases the value customers receive from the merchandise they buy.
Customer service perceptions are developed mostly by interacting with top management.
Catherine visited American Eagle, an apparel store, to browse through the new spring collection. The sales associate greeted her when she entered the store, showed her the new collection, and stayed with her throughout her shopping experience, bringing her additional items while Catherine was in the dressing room. This sales service can best be described as (CLO3)
a standardized service.
wardrobing.
micromanagement.
a personalized service.
a perceived service.
The Men's Wearhouse stocks over 350 different styles and colors of ties. This assortment of ties can be referred to as the store's (CLO1)
consignment merchandise
closeouts.
breadth of merchandise
power perimeter.
depth of merchandise.
Convenience stores ________ than supermarkets. (CLO1)
make customers wait in a long checkout line
avoid selling lower profit products
offer a broad variety and deep assortment of merchandise
offer self-service to its customers
charge higher prices for similar products sold
Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because (CLO1)
various channels demand various skills and unique resources.
they do not have intermediaries for supplying products.
they generally offer limited assortments in their channels.
multichannel retailing often results in a pyramid scheme.
merchandise is offered at the same price across channels.
