NEW
Font size
S
M
L
XL
WorksheetsPromotion Quiz
Total questions: 21
Worksheet time: 1hrs 3mins
Name
Class
Date
1.
Examples of direct mail include: catalogs, sales letters, and sales brochures.
a)
true
b)
false
2.
As an advertising medium TV does NOT allow you to reach a large number of people.
a)
true
b)
false
3.
The socioeconomic characteristics of a target market refers to a city, state, or country.
a)
true
b)
false
4.
The demographic characteristics of a target market refers to gender, age group, or education level.
a)
true
b)
false
5.
Which of the following is an essential criteria for an advertisement?
a)
It must be non-commercial
b)
The message conveyed must be elaborate and long
c)
It must be an attempt to persuade massive amounts of people
d)
It must involve face-to-face communication
6.
Advertising that aims to create a more favorable image of a company as a whole in the eyes of various stakeholders is called _______________ promotion.
a)
Institutional
b)
Product
c)
Organizational
d)
Pioneer
7.
Advertising medium that allows advertisers to take advantage of the user's demographic information and targets their ads based on this data:
a)
Social Media
b)
Television
c)
Direct Mail
d)
Radio
8.
An outdoor advertising method that allows many people to see it at a low cost; operable 24 hours a day
a)
Television
b)
Direct Mail
c)
Billboards
d)
Radio
9.
Any form of communication a business or organization uses to inform, persuade, or remind customers about its products and/or improve its public image is called:
a)
Advertising
b)
Promotion
c)
Publicity
d)
Personal Selling
10.
Which one of the following is not an example of consumer sales promotions?
a)
Buy one get one deals
b)
Premiums
c)
Licensing Agreements
d)
Contests
11.
What is the MAJOR difference between advertising and publicity?
a)
The timing of the message
b)
The cost of the message
c)
Who the message reaches
d)
The format of the message
12.
The combination of different types of promotional activities is called the:
a)
Promotional Mix
b)
Advertising Campaign
c)
Advertising Plan
d)
Promotional Plan
13.
Which of the following is NOT a common form of advertising:
a)
Print
b)
Internet
c)
Broadcast
d)
Numeric
14.
Receiving emails from businesses that you previously purchased from is an example of:
a)
Direct Marketing
b)
Spam
c)
Personal Electronic Selling
d)
Public Relations
15.
Bringing newsworthy information about a business or a product to the public's attention is referred to as:
a)
Publicity
b)
Public Relations
c)
Promotion
d)
Blogging
16.
Which of the following is TRUE about publicity?
a)
It's goal is to target a narrow group of consumers
b)
It is entirely controlled by the company
c)
Is a paid form of promotion
d)
Customer feedback on social media can spread false information
17.
What sales promotion technique is this?
a)
Price Discount
b)
Discount Coupons
c)
Gift
d)
Sample
18.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above
19.
What sales promotion technique is this?
a)
Gift
b)
Contest
c)
Sampling
d)
Price Discount
20.
It refers to exposure in any public media of individuals, organizations, services or products.
a)
Lobbying
b)
Propaganda
c)
Publicity
d)
Advertising
21.
These are advertisements made especially for the internet, and are accessed on by computer or mobile devices users. These ads can be video, image, or text ads.
a)
Radio advertisements
b)
Digital advertisements
c)
Outdoor advertisements
d)
Print advertisement.
Reset
