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WorksheetsCh4 - Measuring the Success of Strategic Initiatives
Total questions: 12
Worksheet time: 7mins
What is abandon registration?
Number of visitors who start the process of completing a registration page and then abandon the activity.
Number of visits to a Web site, many of which may be by the same visitor.
Count of the number of people who visit a site, click on an ad, and are taken to the site of the advertiser.
Percentage of potential customers who visit a site and actually buy something.
Key performance indicator (KPI) is..
measures that are tied to business drivers
measures employees behavior
measures employees attitude
Effectiveness IT metrics focus on an organization’s goals, strategies, and objectives and include..
Usability, customer satisfaction, conversion rate, and financial
Customer satisfaction, employees achievement, financial
Employees achievement and ability, financial
(a) a process of continuously measuring system results, comparing those results to optimal system performance (benchmark values), and identifying steps and procedures to improve system performance
Information accuracy is..
the amount of information that can travel through a system at any point
the number of hours a system is available for users
the extent to which a system generates the correct results when executing the same transaction numerous times
the time it takes to respond to user interactions such as a mouse click
List (5) down the supply chain management metrics
What is click-through?
Number of visitors who start the process of completing a registration page and then abandon the activity.
Percentage of potential customers who visit a site and actually buy something.
Sales dollars generated per dollar of advertising. This is commonly used to make the case for spending money to appear on a search engine.
Count of the number of people who visit a site, click on an ad, and are taken to the site of the advertiser.
Number of unique visitors to a site in a given time. This is commonly used by Nielsen/Net ratings to rank the most popular Web sites is...
Abandoned registrations
Unique Visitors
Abandoned shopping carts
Total Hits
An unfilled customer order. An order for demand (immediate or past due) against an item whose current stock level is insufficient to satisfy demand.
Back Order
Customer order promised cycle time
Customer order actual cycle time
Inventory turnover
Measure of the manufacturing cycle time plus the time included to deploy the product to the appropriate distribution center.
Customer order actual cycle time
Back order
Inventory replenishment cycle time
Inventory turnover
Customer relationship management metrics measure user satisfaction and interaction by...
Return on investment (the earning power of an organization’s assets), cost-benefit analysis (the comparison of projected revenues and costs including development, maintenance, fixed, and variable), and break-even analysis (the point at which constant revenues equal ongoing costs).
Customer satisfaction
Financial
Conversion rate
Usability
