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MKT243 ( Chapter 1&2)

Total questions: 10

Worksheet time: 7mins

Name
Class
Date
1.

Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.

a)

True

b)

False

c)

Not Sure

2.

Exchange is...

a)

the act of receiving something from someone

b)

the act of obtaining a desired object from someone by offering something in return

c)

the act of giving and receiving gifts from the other

3.

Click the answer below. It could be more than one correct answer.


Rule of exchange

a)

There must be at least two parties.

b)

Each party believes it is appropriate or desirable to deal with the other party.

c)

Each party is capable of communication and delivery.

d)

Each party has something that might be of value to the other party.

e)

Each party is free to accept or reject the exchange offer.

4.

What is demographic?

a)

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics

b)

The study of human behavior including their ability, their capacities and their talent.

c)

The study of human emotions such as their happiness, their sadness and their heart desires.

5.

How technology gives impact to the macro-environment?

a)

New technology create new products, and market opportunities

b)

New technology helps to create a better place.

c)

New technology helps to build connections.

6.

Whats is CSR in business stands for?

a)

Community services responsibility

b)

Corporate responsible services

c)

Corporate service responsibility

7.

What is Corporate social responsibility?

4 lines
8.

Ethical responsibility is

a)

being ethical; doing what is right, just,and fair.

b)

being ethical; doing what is right even its wrong.

c)

being ethical; doing the right thing at the wrong time.

9.

Legal responsibility is..

a)

Obeying those who is brave

b)

Obeying those who has power

c)

Obeying the influential people

d)

Obeying the law

10.

Being a “good corporate citizen;” contributing to the community and quality of life

a)

Legal responsibility

b)

Ethical responsibility

c)

Voluntarily responsibility