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WorksheetsMKT 243 ( Chapter 5)
Total questions: 8
Worksheet time: 7mins
Name
Class
Date
1.
What is augmented product?
a)
Invincible product
b)
Services
c)
Not a good product
2.
List down the 4 types of consumer product.
4 lines
3.
The value of company and brand names.
a)
Brand name
b)
Brand equity
c)
Brand Mark
4.
name, term, symbol, design or combination thereof that identifies a seller’s products and differentiate them from competitor
a)
Brand equity
b)
Brand mark
c)
Brand name
5.
The elements of a brand that
cannot be spoken.
a)
Brand name
b)
Brand mark
c)
Brand equity
6.
High Awareness + Perceived Quality + Brand Loyalty = Brand EQUITY.
a)
True
b)
False
c)
Not sure
7.
Exclusive right to use a brand or part of a brand
a)
Brand mark
b)
Brand name
c)
Trademark
8.
‘Is a printed information appearing on or with the package’
a)
Packaging
b)
Labelling
c)
Branding
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