WorksheetsCh 17 Understanding the Needs of a Customer Segment
Total questions: 20
Worksheet time: 10mins
Value is
the relative worth of something
the total worth of something
the profitable worth of something
the absolute worth of something
Which of the following would not be considered a "feature" of a desert product (vs. a "benefit")?
inexpensive
sweet
creamy
tastes good
When you think about buying an item, to buy a specific brand comes immediately to mind.
brand marketing
product share
market share
mind share
Which of the following is a benefit--not a feature--of a flashlight?
on/off switch is big
provides strong illumination in the dark
grip is rubber
battery lasts long
Which of the following would not be considered a product benefit?
saving time
reducing worry
eye-catching design
providing entertainment
What can a business use to show customers the features and benefits of its product?
labeling
advertising
packaging
all of these
Which of item below would not be a good fit in the product mix for a makeup store?
lipstick
eyliner
makeup remover
trail mix
PeachMe founder Luck Cooper is a dedicated philanthropist, meaning
he commits time and money to helping solve social problems
he runs a business that practices sustainability
he consults with other entrepreneurs to help them be more profitable
he travels extensively promoting his business
A value proposition is
a short statement of the features a company provides for its customers
a detailed report on the benefits a company provides to its customers
a bargain a company provides to its customers
a short statement of benefits a company provides to its customer
A successful brand is a marketing strategy that has
promoted the company's features to consumers well
tradmarked a business's logo
created a positive emotional response in customers
all of the answers
McDonald's golden arches is an example of brand mark.
True
False
Benefits are practical statements about what a product does and how it appears to the senses.
True
False
The value that a product or service offers can be tangible or intangible.
True
False
The benefits of a product are the reasons customer choose to buy it.
True
False
The combination of products a business sells is called its branding mix.
True
False
You should use the same value proposition for every market segment to which your business sells.
True
False
Netflix added value to its business by creating an app that streams Netflix on a smartphone.
True
False
You can use a symbol to identify your brand.
True
False
Sara could add the value of convenience to her home-baked cookie business by selling cookies at high-schools during lunch.
True
False
You can use your packaging to communicate the feature and benefits of your product.
True
False
