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IDENTIFYING MARKETS AND MARKET STRUCTURES

Total questions: 20

Worksheet time: 21mins

Name
Class
Date
1.

The cross elasticity of demand is the percentage change in demand for one good generated by a percentage change in price for another good

a)

TRUE

b)

FALSE

2.

Mutual interdependence is a term economists use to describe any price change made by one firm in an oligopoly that affects the pricing behavior of other firms in the oligopoly

a)

TRUE

b)

FALSE

3.

Firms in a market that is perfectly competitive produce goods that are perfect substitutes for each other

a)

TRUE

b)

FALSE

4.

The most important characteristic that distinguishes one market structure from another is the size of the firms in the market

a)

TRUE

b)

FALSE

5.

A firm in perfect competition is free to set price at whatever level it pleases

a)

TRUE

b)

FALSE

6.

In monopoly, the firm is the industry

a)

TRUE

b)

FALSE

7.

A monopolist’s demand curve will be horizontal at the market price.

a)

TRUE

b)

FALSE

8.

The intended effects of advertising are to increase the market share for a firm and to make the demand for the product more elastic

a)

TRUE

b)

FALSE

9.

Natural monopolies typically have high fixed costs, so only one firm is able to serve the market at a profit

a)

TRUE

b)

FALSE

10.

Brand loyalty describes the willingness of consumers to buy a good at a higher price than the price of its close substitutes

a)

TRUE

b)

FALSE

11.

In oligopoly

a)

firms compete with each other only by raising and lowering quantity because prices are fixed

b)

the fewness of firms creates mutual interdependence in pricing among the firms

c)

the firm is the industry

d)

firms have no difficulty entering and leaving the market

e)

the firm having a natural monopoly sets price for the others

12.

The difference between a market and an industry is that

a)

industries consist of markets producing the same good while markets consist of firms producing substitute goods

b)

industries consist of firms producing the same good while markets consist of industries producing substitute goods

c)

industries are collections of markets while markets are collections of firms

d)

firms make up a market while markets make up an industry

e)

industries are substitutes for markets, but markets are not substitutes for industry

13.

Product differentiation refers to

a)

different prices for the same good

b)

different goods that have identical prices

c)

differences among goods in a market that make them close, but not perfect substitutes for each other

d)

markets that differ from industries because their goods are essentially different

e)

the firm's ability to create different goods while using the same technology and resources

14.

The monopolist's demand curve is ________ whereas the perfectly competitive firm's demand curve is ________.

a)

always downward sloping; always horizontal

b)

always horizontal; always downward sloping

c)

the market demand curve; the industry demand curve

d)

fixed because it represents just one firm; variable because it is only a fraction of the industry's demand

e)

inelastic along its entire range; unit elastic along its entire range

15.

All of the following are true about advertising except that it

a)

plays a more effective role in monopolistically competitive markets than in perfectly competitive markets

b)

is used to reduce product differentiation

c)

is used to make a firm's demand curve more inelastic

d)

is used to increase a firm's market share

e)

is used to reduce consumer sensitivity to price changes

16.

Ordering market structures according to the ease of entry for new firms from easy entry to more difficult entry, we have

a)

monopoly, oligopoly, monopolistic competition, perfect competition

b)

perfect competition, oligopoly, monopolistic competition, monopoly

c)

perfect competition, oligopoly, monopolistic competition, natural monopoly

d)

perfect competition, oligopoly, monopoly, monopolistic competition

e)

perfect competition, monopolistic competition, oligopoly, monopoly

17.

A firm in perfect competition faces a horizontal demand curve for all of the following reasons except that

a)

the firm takes the price as given from the market

b)

the product the firm sells is identical to the product sold by other firms in the market

c)

the firm is unable to influence the market price because of its small size

d)

the firm’s sales are limited so it is impossible for the firm to sell more and lower the price

e)

the firm can sell as much as it wants at the price established in the market

18.

Since movie theaters and video arcades provide highly substitutable services, they may be considered part of the entertainment market

a)

TRUE

b)

FALSE

19.

A relevant market contains a set of goods whose cross elasticities with others in the set are relatively high and whose cross elasticities with goods outside the set are relatively low

a)

TRUE

b)

FALSE

20.

Entry into monopolistic competition or oligopoly is not free, but it is possible

a)

TRUE

b)

FALSE