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marketing vocabulary

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.
brand
a)
a particular make of product
b)
the mark on a horse
c)
the price of a product
d)
the jingle a company selects
2.
cost
a)
buying all of the needed products
b)
the price of doing business
c)
to estimate the price of making a product
3.
develop
a)
introducing a new product
b)
To plan a business 
c)
to create a new product or improve an existing one
4.
the person who buys and uses a product or service
a)
consumer
b)
business
c)
seller
d)
producer
5.
the delivering of products to end-users, inc. advertising, storing etc
a)
UPS
b)
marketing
c)
distribution
d)
entrepreneurship
6.
the delivering of products to end-users, inc. advertising, storing etc
a)
end-user
b)
developer
c)
buyer
d)
seller
7.
the concept or perception of a firm or product held by the general public
a)
develop
b)
brand
c)
marketing campaign
d)
image
8.
small piece of paper, metal etc on a product giving information about it
a)
label
b)
stamp
c)
sign
d)
message
9.
to introduce a new product, with publicity etc
a)
send-off
b)
launch
c)
power play
d)
decision
10.
study of consumers’ needs & preferences, often for a particular product
a)
advertising
b)
mass marketing
c)
market research
d)
telemarketing
11.
the place where a product is actually sold to the public
a)
point of sale
b)
production
c)
marketing
d)
determinate
12.
something made to be sold; merchandise [includes services]
a)
increment
b)
product
c)
market
d)
maker
13.
creation and maintenance of a good public image
a)
public relations
b)
sales department
c)
SWOT
d)
entrepreneur
14.
the wrapping or container for a product
a)
cost
b)
develop
c)
image
d)
packaging
15.
the selling of goods by post
a)
Amazon
b)
ebay
c)
mail order
d)
UPS