WorksheetsSem Quiz - 3
Total questions: 11
Worksheet time: 6mins
In order to appeal to customers on mobile devices, it’s important to:
Send users to a video-based landing page
Avoid using ad extensions
include your phone number as your display URL
Send users to a mobile-friendly landing page
If you want to reach certain categories of apps with in-app display ads, or if you know the app you want to target you should
go to "Campaign Exclusions" from the Display Network tab
Create a placement inclusion for mobile apps
Enable Active view reporting
Create a display network campaign targeted to mobile apps
What time of the day does mobile usage generally peak?
spread evenly throughout the day
Morning and evening when people are commuting
during working hours
Evening hours when people are at home
An Advertiser with stores throughout the country could use Location Extension Targeted to:
Decrease bid by 50% for users who are within 10 miles of their stores
Target users who are within 10 miles of one particular city in the country
Target users who are within 20 miles of one particular city in the country
Target users in the same way across all of their locations
Viewable Impressions
Allow you to only pay for video ads that are viewed within an hour
Allow you to pay for ads when they are displayed in viewable position
Allow you to pay for ads that are viewed and also converted
Allow you to only pay for those ads that are actually viewed
Where can app ads run?
Only on the Google Play store
Google play store
Within other apps
Across Display, search and youtube
Use of Search Term Report
To find new keywords to bid on
To find negative keywords
To change bidding strategy
Optimize keyword match type
Which of the following is Not a type of mobile ad extension?
App extension
Sitelink extension
Download extension
Call extension
Sitelink Extensions:
Allow advertisers to give users the option to land directly on specific pages of your
Allow target remarking list users to land directly on specific pages of your site
Show your business address, phone number and a map marker with your ad text
Decrease CTR rates as users are sent to specific pages of your site
When should an advertiser use an app extension instead of an app promotion campaign
with keywords intended to direct users to the mobile website, but still give the option to download the app
To run your ad on both Search and Display
To re-engage with users who have already downloaded the app
With keywords intended to drive app download, but still give the option to visit the mobile website
To optimize quality score
Improve landing page experience
ad relevancy
add new keywords
change keyword match type
