NEW
Font size
WorksheetsCSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods
Total questions: 20
Worksheet time: 10mins
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
marketspace
exchange
online marketplace
e-hub
All of the following are unique features of e-commerce technology, except:
personalization/customization
transparency
interactivity
global reach
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?
Richness
Ubiquity
Personalization/customization
Interactivity
All of the following are increased in traditional markets compared to digital markets except:
network effects.
information asymmetry.
switching costs.
search costs.
What is the primary benefit to consumers of disintermediation?
Faster service
Greater choices
Lower costs
Higher quality
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
TRUE
FALSE
Amazon.com is known primarily for its use of which of the following business models?
E-tailer
Market creator
Content provider
Portal
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
B2C e-commerce
C2C e-commerce
B2B e-commerce
P2P e-commerce
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
transaction fee
subscription
free/freemium
affiliate
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
online profiling
long tail marketing
behavioral targeting
crowdsourcing
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
community
website
social media
Which of the following best illustrates the transaction fee revenue model?
Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
Pandora provides basic services for free, but charges a premium for advanced services.
eBay receives a small fee from a seller if a seller is successful in selling an item.
Netflix charges customers a monthly fee for access to its library of movies.
Varying a product's price according to the supply situation of the seller is called ________ pricing.
flexible
dynamic
menu
asymmetric
Geosocial services help you find friends, or your friends to find you, by checking in to the service, announcing your presence in a restaurant or other place. Your friends are instantly notified.
TRUE
FALSE
Netflix uses which of the following revenue models?
Subscription
Affiliate
Freemium
Transaction fee
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
Corporate
Social media
Websites
Location-based services are services that use GPS mapping services available on smartphones to deliver value-added services. They include geosocial services, geoadvertising, and geoinformation services.
TRUE
FALSE
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
geosocial
geoadvertising
geoinformation
geolocating
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
TRUE
FALSE
________ attempts to leverage the fact that there is always some demand, however small, for a product.
crowdsource
behavioral
long-tail
prediction
